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Like this article? PLEASE +1 it! |  |
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mavens Tagged Articles
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Lesson #2: Use Subtle Marketing to Evoke a Strong Message
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| Popeil is one of the modern mavens of marketing. From his experience selling on the nitty-gritty streets of Chicago, to his more mainstream infomercials, Popeil came to understand just what would make people buy his products. It did not matter whether it was a can of spray-on hair or a food dehydrator, Popeil could sell it to. And, here is how. |
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The Top Ten Ways to Use Your Female Advantage in Business
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| The conventional wisdom has been that women have trouble succeeding because they don't act like men. But playing it like a man doesn't work, because it brands you as tough and aggressive. And it's stupid for the most basic reason. We're not men. And that's an advantage.
It's common sense to be authentic, and it's smart branding. Your personal brand must come from who you are and what makes you tick - including your strengths and aptitudes as a woman. |
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'So What?' Marketing
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| The simple fact is that marketing is not about you and your technology or business. It's about your customers and how your company or solution can help them be successful in their business.
Asking the 'So What?" question from your customers' perspectives - then using those advantages as the platform for your marketing messages can make the difference between grabbing audience attention and keeping it, or losing them before you ever get a chance to communicate. |
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Other mavens Related Articles
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Lesson #2: Use Subtle Marketing to Evoke a Strong Message
| |
| Popeil is one of the modern mavens of marketing. From his experience selling on the nitty-gritty streets of Chicago, to his more mainstream infomercials, Popeil came to understand just what would make people buy his products. It did not matter whether it was a can of spray-on hair or a food dehydrator, Popeil could sell it to. And, here is how. |
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Bored in the Boardroom: Has The Apprentice Lost Its Mojo?
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| Since its first series launched in 2004, business reality show The Apprentice has boasted of its ability to find ‘Britain’s brightest business hopes’, but over the years the selection of adept candidates with a real voracity for business has morphed into a bunch of overconfident big-shots doing the usual bragging bravado in the people carriers on their way to the new house. Has The Apprentice lost its mojo for more business mavens? |
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