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A.S.A.P. Branding-1, Learn these smart shortcuts to branding your business quickly and effectively.
To successfully brand your small company, you must know who you are and show who you are in every aspect of your business--but especially in your promotional materials. Are you the innovative maverick in your industry? Or the experienced, reliable one? Do people choose your product because of its quality--or because of its price point? You can't be all things to all people, so you have to decide just who you are. Strategically pinpointing your niche in the market will simplify all your branding efforts. Every visual aspect of your brand should consistently point in the same direction. But when you're first starting out, how can you do this quickly and cost effectively?
Lesson #5: Use IT to Interact
Unlike the owners of most other sports teams, Cuban chooses to sit courtside along with the rest of the Mavericks’ fans instead of in luxury boxes. This is characteristic of Cuban, who, throughout all of his businesses has strived to maintain open channels of communication with the people that matter – whether they are the fans, staff or customers. And, because he is a self-professed technology geek, Cuban chooses to use the Internet as his means of keeping in touch.

Ten Questions with Polly LaBarre
Polly LaBarre is the co-author (with Bill Taylor) of the newly released book called Mavericks at Work: Why the Most Original Minds in Business Win. The strategies, tactics, and advice in Mavericks at Work grew out of in-depth access to a collection of forward-looking companies. These maverick companies are attracting millions of customers, creating thousands of jobs, and generating billions of dollars of wealth.

Bad Apples on the Sales Force - Sales or Sanity?
I've met hundreds of these individuals during the past 25 years and they're all pretty much the same. They're loud, arrogant, know-it-alls that crave attention and will say pretty much anything to get it.
15 Ways to Beat A Recession
How to Beat the recession in 15 ways
Some People Write Headlines. Others Write GREAT Headlines. Which one are you?
Master the Secrets to Achieving Headline Greatness. The Difference Between Good and Great Headlines. On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. ~ David Ogilvy, World famous advertising executive and best-selling author.
Make Change Easy Get Involved
The level and intimacy of involvement in change makes a big difference to how people are able to respond. Taking 'control' of change can be fruitful, enlightening and, yes, enjoyable. If you are undergoing change, think it through, and then think how you can enable your people to get involved too...

Other maverick Related Articles

Ten Questions with Polly LaBarre
Polly LaBarre is the co-author (with Bill Taylor) of the newly released book called Mavericks at Work: Why the Most Original Minds in Business Win. The strategies, tactics, and advice in Mavericks at Work grew out of in-depth access to a collection of forward-looking companies. These maverick companies are attracting millions of customers, creating thousands of jobs, and generating billions of dollars of wealth.

Are You a Maverick Thinker?
Are you a maverick thinker? As a leader, supporting these thinkers while at the same time moderating what they actually fly with will make a difference with regards to payback. That's a key role of leadership.
What is an Internet Entrepreneur ?
Breaking free of the confines of "busines as usual" the Internet Entrepreneur is an unique individual. Self motivation, drive and the belief in themselves to create positive change is the driving force that comprises the maverick called the Internet Entrepreneur. Find out more in this light piece from up and coming sales motivitaion and marketing strategey consultant, Corie Wallace...
A.S.A.P. Branding-1, Learn these smart shortcuts to branding your business quickly and effectively.
To successfully brand your small company, you must know who you are and show who you are in every aspect of your business--but especially in your promotional materials. Are you the innovative maverick in your industry? Or the experienced, reliable one? Do people choose your product because of its quality--or because of its price point? You can't be all things to all people, so you have to decide just who you are. Strategically pinpointing your niche in the market will simplify all your branding efforts. Every visual aspect of your brand should consistently point in the same direction. But when you're first starting out, how can you do this quickly and cost effectively?
We're Stuck!
In a world where skepticism rules, maybe the lesson we all need to learn from Maverick is that it's time we trusted more.
The Charismatic Organisation
During my travels I'm often confronted with a variety of misconceptions about charisma; what it is and how does it transform the performance of an organisation. People hold a stereotypical image in their mind that charismatic individuals are maverick extroverts with big personalities. This contradicts my own theory based on 30 years of research that charisma will only flow when the individual is being authentic and is working with a sense of personal purpose.

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