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Creating Separate Paths for Visitors
You need to model your site to fit the personalities of the people who may be using it. For instance, if two people are in the market for a diamond, and one is a young, conservative man who’s a junior accountant and is buying an engagement ring for his girlfriend, and one is a young lady who has been brought up with money all her life, you wouldn’t sell to them the same way.

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BRAND YOUR CONSULTING BRILLIANCE
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as “the ultimate driving machine,” “Don’t leave home without it,” and “Just do it.” Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered “brand brilliance.” Brand your consulting brilliance because the future of your business depends on it.

LINEAR VERSUS SPATIAL COMMUNICATIONS PLANS
Plan your promotional and product roll-outs for maximum exposure, maximum impact.

Blitz Those Tolerations !
In order to untap your brilliance and allow your full potential to shine, it's important that you first realize what things in your life you are tolerating and then start to get rid of them.

How to Get Referrals from People you Don't Know
It is a small world. Each of us can reach anyone in the world (all six billion souls) through a maximum of six other people. The six degrees of separation has been widely publicised and talked about. A scientific study demonstrated the truth of it. By way of letters, researchers asked people to forward a polite request to whoever amongst their contacts was most likely to know a particular person. They found they were able to get a message through to randomly selected people via only a few links. The calculated maximum distance between any two people in the world is 5.5, in terms of the number of people it will take to pass on a message. Read this article to learn more about ways to leverage this astonishing information to get in touch with hard to reach people.

Are Creativity & Cashflow Connected?
When you feel like your business is sinking into a quagmire or your day has become a puddle of putridness, it’s time to depend on that central core of creativity and resilience that brings the beauty and brilliance back into your business.

Health Insurance Policies And Health Savings Accounts
With Health Insurance Policies becoming more and more expensive, people are beginning to look into other, less traditional options. One of the more viable of these options is called Health Savings Account, or HSA. Many companies are actually turning to Health Savings Accounts for their employees. HSA’s are quite simple. It is simply a savings account in which you, or your employer, deposits money into, just like any personal savings account you would open with a bank. However, you can only make annual deposits, and, unfortunately for some, there are actually limits on the amount you can deposit each year. The annual maximum for an individual account is $3,050, and the maximum for a family is $6,150.

How to Leverage Your Unique Brilliance with “Brand Multiplication”
Tired of working so hard to get your products sold? Do you have a proven concept, program or product that could be successful in new markets? Then you may be a candidate for a brand multiplication program (otherwise known as licensing, certifying or reselling your unique brilliance.) Wi

Six Tips to Help Bring Out A Colleague's Inner Einstein
Think of your favorite relationships-people who make you feel really good and who bring out your best qualities. What does it do to your sense of self when someone reveals your brilliance by showing you how you are smart? You hold your head higher and feel more confident in your abilities. This creates a truly synergistic relationship with the other person. Wouldn’t you love to turn around and unlock the unique brilliance in others so they can make that same, life-changing discovery about themselves and show up brilliant wherever they go?

Why “Doing It All” Hurts Your Business and What to Do About It!
Re-claim your self-confidence, assertiveness, assurance and self-worth, and let your brilliance shine.

Eight Powerful Questions That Will Change Your Life
One of the keys to living a life of passion and purpose is discovering your unique brilliance and living it. The following are some of the most thought provoking questions I ask my clients to consider.

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