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The New Secrets of Guerrilla Marketing
The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.

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INTUITION An entrepreneurs biggest asset
I don’t know how many times I have heard Roger Hamilton the chairman of XL say “Why is it that some people find themselves flying for 4 hours to another country just because they know they should be there?” The answer is intuition. We have all heard of the female ‘6th sense’. This is the energy that all successful entrepreneurs use to decide when something is right or wrong. Whether you call it ‘gut feel’, ‘karma’, ‘spirit’ or just plain old luck, we all have it to varying degrees.

The New Secrets of Guerrilla Marketing
The most important things you need to know about marketing are in this column. In the few minutes it takes you to read this, you'll learn more basic truths about marketing than you'd pick up with a score of MBA degrees under one arm and all the marketing books ever written, including mine, under the other.

Profligate
When I walked into my hotel room the other night, I was amazed to discover that no less than 18 lights were on (all traditional bulbs) and that the heat was set on three different thermostats to a toasty 75 degrees in honor of winter.

Success Principle: the 212 Degrees Attitude
Working toward a goal in life is much like boiling water on the stove. Nothing seems to happen until the temperature turns from 211 to 212 degrees. That one extra degree makes all the difference.

Public Enemy Number One To Your Home Based Internet Business
Public enemy number one in home based internet business is something all of us have encountered to varying degrees. The secret is to devise a strategy to overcome this particularly damaging villain. You have to be aware of it before you can counter attack. The payoff is immense so go to it...now!

Is an Online Degree Good, Bad, or an Ugly Duckling
Although you probably would not want your doctor to have earned his MD online, online education is becoming more accepted as more and more reputable universities establish online programs. A new survey by Vault, Inc. finds that “85% of employers feel that online degrees are more acceptable today than they were five years ago.”

2011 SHRM Annual Conference and Exposition Recap
t was hot hot hot in Las Vegas last month, as thousands of HR professionals from around the globe gathered for the SHRM 2011 Annual Conference and Exposition. Although temperatures were at or above 100 degrees each day, the weather wasn’t the only hot topic of conversation. The conference provided four outstanding days of continuous learning experiences and good times.

Motivation
When considering instilling or lifting motivation in your workplace, I think it is important to recognise that there are many types widely used here in New Zealand. I do not believe that one size fits all, nor do I believe that there is a specific formula on the way to motivate people. However, the following outlines what I see most corporations and companies engaging in to varying degrees:

Digital Steel International Knowing and Understanding Stainless Steel
Stainless steel, as the name depicts, is a name given to a high oxidants resistance alloy, which is a combination of corrosion resistive metals available in different degrees and are capable of surviving huge architects.

Do the Opposite....
I have never been a fan of "normal.” Even as a little kid I was drawn to things that were different. I wanted a bicycle that stood out from the crowd – not more expensive or even better – just different. I built my first car from the ground up so I could have something that would stand out. I moved on to college options that were different, completing bachelors and masters degrees with no debt.

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