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Q&A - Problem with a mentor
Here's a tough situation a NeverEatAlone reader is having with his mentor (and that's the first problem -- only having 1 mentor!). My quick two cents follows. Also check out Chapter 29 in Never Eat Alone, "Find Mentors, Find Mentees, Repeat."

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Constraints of growth-oriented enterprises in the southern and eastern African region
In its efforts to promote the creation of quality jobs within the small- and medium-scale enterprise sector, the Regional Project Office for the International Labor Organization's (ILO) Start and Improve Your Business (SIYB) program in Harare, Zimbabwe has undertaken two studies aiming to find out what growth-oriented enterprises look like and how the ILO can assist them in their aspirations to grow. This article presents the key findings from the latter of these two studies.

A SHARPER MIND/BRAIN --(To Reduce Stress Level)
Many studies have underlined the importance of exercise in reducing stress level. Studies also show that aerobic exercise is an excellent way of keeping our brains young and healthy.

Bust the Recession With Mobile Marketing.
Group text messaging is proving to be a recession buster for many businesses. In today's busy world where simple is better, case studies are claiming a text message is the new 800 pound gorilla. Furthermore, case studies are supporting this statement showing texting can do wonders for sales/marketing or communications.

Stressful Times Need A Stress-Busting Remedy
Stress can and does negatively affect your health – both mentally and physically. Studies have demonstrated that stress leads to emotional issues, such as a lack of concentration and substance abuse, relationship issues, needless arguments and domestic violence. Studies are showing that stress also causes unwanted weight gain. With obesity approaching epidemic numbers in many countries, who needs the extra pounds. Plus, there’s the physical symptoms such as high-blood pressure, back pain and sleep disorders!

Take Advantage of Eye Tracking Tests
Sure, eye tracking studies designed specifically for your web site could cost you tens of thousands of dollars. So, until you’re ready to spend that kind of money, you might want to take advantage of data garnered from studies of other websites.

Private Health Insurance: Pros vs. Cons
According to several expert studies conducted in 2007, over 62% of individuals over the age of 65 were covered by health insurance in the United States. Most of these individuals received their health care benefits from their employer through private health insurance companies. Studies show that over 82% of individuals over the age of 65 are covered by health insurance. This age group is insured by both private and public medical care.

Sales Effectiveness - IDC and CEB Draw Conflicting Conclusions
Two studies, two different conclusions about sales effectiveness. What gives?

Is there still a use for case studies in PR?
PRs have continually expressed the importance of case studies in PR, especially one that is well written and impactful. But as media is constantly evolving, is there still a need for case studies in the PR mix?

Who are the most mentally tough and resilient in the face of work and life stress?
Recent studies have explored the answer to this question for working women and men in many different industries. The studies used a validated set of scales measuring stress, mental toughness,coping, lifestyle practices, Type A behaviour, social support and happiness.

Building Trust with Your Prospects by Using Case Studies
Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story. This article by publicity expert Dan Janal will show you how to create great case studies that you can use on your web site, sales kit or media kit.

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