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Taking the Fast Food Industry by Storm: McDonald’s Expands
“I was 52 years old,” recalled Kroc. “I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced that the best was ahead of me.”
Lesson #1: Take Your Business Seriously
“I believe in God, family, and McDonald's,” said Kroc. “And in the office, that order is reversed.”
Lesson #3: Go Big or Go Home
“If you’re not a risk taker, you should get the hell out of business,” Kroc once said. He didn’t build a franchise empire with over 3,000 stores in just ten years by sitting back and repeating the same formula that had worked once over and over again. Instead, Kroc strove to constantly improve his company and retain his place at the forefront of the industry by taking advantage of new opportunities. Even when there was big risk involved, Kroc stared the gamble in the face and rolled the dice.

Ray Kroc Biography
The biography of Ray Kroc is a story of firsts. He was one of the first fifteen year olds to serve as an ambulance driver with the Red Cross during the First World War after lying about his age. He was the first to see the nationwide potential of a small family business operating out of California. And, he was the first man to apply the principles of mass production to the service industry.

BILL GATES ON SUCCESS
During an interview once with USA talk show host Larry King he asked Bill Gates, the President and founder of Microsoft for his views on creating success. Bill Gates said that in his opinion there were three major factors...
Can you teach “old sales dogs” new tricks?
Here's how to motivate and get the best out of experienced sales people.

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Do It Again
Back in the days of FDR, Lever Brothers asked its employees for suggestions to improve the sales of their shampoo (a new product back then). One employee suggested they add one word at the end of the instructions on the label.

10 Secrets of Successful Entrepreneurs
I was raised in a family of entrepreneurs. My father, my brothers and sister, grandparents, uncles, and cousins are all self-employed. So, why did it take me so long to join the ranks of this profession that I grew up in?
Marriage
As the 10th of 12 children, my older brothers and sisters obviously got here many years before I did. Two of my older brothers and two of my older sisters had failed marriages. Since I was at the bottom of the production chain, my younger brother and I had the benefit of what my mother had observed and taught us. She pointed out that we should never date a girl more than once or twice if we discovered we would be unwilling to have her as the mother of our children and be unwilling to take her wherever we were and introduce her with pride to anyone. I listened intently to what my mother had to say. I chose carefully.
Lesson #1: Take Your Business Seriously
“I believe in God, family, and McDonald's,” said Kroc. “And in the office, that order is reversed.”
Lesson #5: Effective Marketing Makes All The Difference
“We're not in the hamburger business,” said Kroc. “We're in show business.” Kroc understood that it was all in the message; the success of McDonald’s was going to be based on how the company was perceived by the public. Thus, Kroc spent much time and effort developing an effective marketing plan.

Ray Kroc Fast Food
Ask anybody to name a fast food chain and chances are that nine out of the ten people you ask will say McDonald’s. Ask anybody to name someone who has changed the fast food industry more than anyone else, and chances are that Ray Kroc will also top that list.

Ray Kroc McDonalds
What would have happened had Ray Kroc never met the MacDonald brothers? How would the landscape of today’s fast food industry be different? The story of Ray Kroc and McDonald’s demonstrates how one idea can be turned into something completely different when it is placed in the hands of someone else.

Picture of Ray Kroc
To get a picture of Ray Kroc, billionaire entrepreneur and founder of the internationally successful fast food chain McDonald’s, is to get a picture of a man whose ingenuity and determination could have no other outcome than success. He might not have invented the concept behind McDonald’s – that owes itself to the MacDonald brothers in San Bernardino, California – but he knew a great idea when he saw one, and he never gave up on it.
How sticky are your ideas?
Every now and then I come across a book that really nails its topic. "Made To Stick" by brothers Chip and Dan Heath is one of them. Their insights into consistently creating memorable messages is must reading for anyone in sales.
6 All-Important Features Top Franchise Businesses Possess
With literally thousands of franchises in business today, you can quickly become mentally exhausted when researching which opportunity is the best. There is no “best franchise” out there that all franchise seekers should sign on for. Do you honestly believe that there is this line of people a mile long outside of Mcdonald’s franchise development office? Of course not. How come?

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