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mcelroy Tagged Articles
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Demythologizing the McElroy Memo
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| In the canon of English-language writings on brands and brand management, few documents possess the stature of the legendary McElroy Memorandum known as "Brand Man". In this article, Stanley Moss offers an analysis of McElroy's narrow focus, how brands have grown up around the memo, and how marketing is now simply a fractional part of branding. |
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Differentiating Between Price and Value
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| This is a story on how Fran McElroy succeeded in getting a client and getting paid what she deserves to get. |
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Other mcelroy Related Articles
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Differentiating Between Price and Value
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| This is a story on how Fran McElroy succeeded in getting a client and getting paid what she deserves to get. |
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Demythologizing the McElroy Memo
| |
| In the canon of English-language writings on brands and brand management, few documents possess the stature of the legendary McElroy Memorandum known as "Brand Man". In this article, Stanley Moss offers an analysis of McElroy's narrow focus, how brands have grown up around the memo, and how marketing is now simply a fractional part of branding. |
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