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WHY FACTS TELL, AND STORIES SELL!
The remarkable power of stories to drive readership, and burn your sales message deep into your prospects brains...

Other meaningless platitudes Related Articles

How to avoid the platitudes and simple solutions
This article discusses why much advice that Executive Coaches spew is filled with cliches and platitudes, and how to avoid this problem.
It’s Not about the Money
It’s Not about the MoneyBefore I give the impression that I’m going to regurgitate some of the new age platitudes that so many underachievers find comforting, I’ll make some fundamental points...
THOUGHTS ON PRODUCTIVITY
1. “PRODUCTIVITY IS MEANINGLESS UNLESS YOU KNOW YOUR GOAL.” 2. PRODUCTIVITY ALWAYS TRUMPS ACTIVITY (3 STORIES) 3. “I MUST DO THE MOST PRODUCTIVE THING POSSIBLE AT EVERY GIVEN MOMENT.”
Enhancing Web Effectiveness With Audio Sound Design
The average person is exposed to an assault of stimuli each and every moment of our waking day. Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant. This filtering is our way of handling the constant barrage of information we endure. As marketers it is our job to cut through all the meaningless, random white noise of life and penetrate the consciousness of our targeted audience with our marketing messages.
Why Are You Still Working At That Boring Job?
Find out about the overwhelming statistics about new business develpment over the next 3-5 years and how enrtrepeneurs are starting to leave those meaningless 9-5 jobs.
The One Response Your Prospect Wants To Hear...
Today’s marketplace is an endless sea of meaningless marketing messages and hollow promises. So, when it’s your turn to pitch your product or service... will you be able to deliver the one response that your prospect absolutely wants to hear?

Motivating Staff – (Empty) Words Are Not Enough!
In the course of my somewhat chequered career in marketing and sales, I worked for a range of small – medium businesses. One of the oft quoted platitudes from business owners was “we’re family here” – mostly said to entice employees to work enormous hours for no extra cash, to make unreasonable demands rather than requests and to create a general sense of guilt – as in: ‘we gave you a job…you owe us everything’ . This approach is often coupled with vague promises of future rewards.

Customers And Loyalty Come With Devoted and Enthusiastic Retailing-Part II
Are you going through the motions as you show up at your store each morning. Devotion and enthusiastic retailing involves you the owner and your own enthusiastic devotion to your business and what you want to do that is truly special and unique with your business. Your enthusiasm should be helping you create a business with a soul. If your business has a soul, it affects your entire purpose for existing and your mission as well. A business with a soul effects the kinds of employees, customers and the relationships you want with each. This means developing a mission statement that is filled with more than meaningless but impressive sounding statements. Historically, meaningless mission statements have been a joke and most of them never see the light of day, much less being read.

A Personal 'Mission Statement' Spells Success!
One of the latest "techniques for success" is the personal mission statement. Motivational and management gurus say these can be as effective in our own lives as they are in organizations. The real question is, how well do they really work in organizations? So often, after all the committees have fiddled with these statements, they end up as vague, watered-down platitudes that are quickly forgotten. So does that spell success, for either organizations or for us personally?
Seven Steps to a Drama-Free Office
This article helps you stop energy-draining drama in your office and redirect it toward productive endeavors. Using the step-by-step guide, you can end the infighting, water cooler talk, meaningless meetings, turf wars, etc. and get to a Drama-Free Office!
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