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The Need for Strategic Planning
Every company should have a strategic plan, no matter what the size. In fact, it is often more important for small firms as they tend to lose focus very easily.
Why do The Pillars of the Lean Marketing House™ crumble?
Building The Pillars of the Lean Marketing House™. often require continuous testing and modification to see if the process is working. This can be frustrating for many who routinely expect perfect solutions. Many times you are testing something that you never had applied or had measurements before.
Measure And Build Employee And Customer Loyalty
The two most important measurements in your business are not revenue and net profit. While these are clearly desired outcomes, to get them one must focus on employee loyalty and customer loyalty, in that order. More employee loyalty drives customer loyalty, resulting in more revenue and profit. It is that simple!
Top Ten Business Systems Necessary to Run a Business Profitably
Good systems support the business owner by helping him/her to make good decisions. Every business has several key systems that when run properly will help the business to be profitable. Monitoring the systems and watching key measurements in the system will help the owner to know when to make changes and when to keep doing the same things. Having an operations manual for your business will allow you to have one place to go when you want to redefine a process or update a key measure. The operations manual is also helpful to new employees as they begin to learn how your business works.

There may never be a better time than now.
The cold, hard fact is that for most of us, this economy has jacked up the challenge of selling more faster BIG TIME. I'll give 5 to 1 odds there are two things you wish you had already gotten done.
Holding your self to a higher standar
I met Cesco from ‘Primi World’, a wonderful restaurant chain in South Africa. Cesco and his partner, Peter, have set up one of the greatest eating establishments I have had the pleasure to visit. In my interview with Cesco, he made a comment that I would like to share with you. I asked him what drives him and keeps him going?

Getting New Managers to Deliver Quickly
As companies start transforming their businesses in response to changing market conditions, they need their people to deliver. Every CEO faces two main people challenges. The CEO's first challenge is to develop current high performers into good leaders who can put in place a multiplier effect on their talents. The CEO's second challenge is to induct new talented people and get them off the block quickly. Organizations that have a strong process culture can get their new manager's off the block quickly and with less pain.
How to Increase Sales Starts with Embracing a Just Another 10% Belief
Is 10% very much? Learn how 10% can dramatically increase sales.
The "Customer Experience" versus "Customer Satisfaction"
Customer Satisfaction was the mantra of the 90's. You had to insure your customer was completely satisfied to guarantee repeat business. Compensation was tied to it, additional franchises, factory bonuses, and incentives. The world revolved around "Customer Satisfaction". Eventually the process mutated into a web of deceit, manipulation and fraud. Customers were coerced into returning their surveys with only a completely satisfied score. There were bribes of free products or services if you personally brought the survey in. But these surveys only measured prospects who bought, not the majority of your prospects who DID NOT. I believe you can learn more from this silent majority.
Five Questions to Evaluate Employee Engagement
When I think of employee engagement, I think about organizational commitment, empowerment, communication, and results! I think about employees who strive to "be the brand!" The following is a list of five questions to evaluate employee engagement.
Developing Sales & Marketing Materials for Overseas
You’ve selected a target market overseas, and found a distribution partner, who has now asked you for some sales collateral materials to help him or her market your product or service successfully. As you put together your brochures and sales sheets, you’ll want to keep a few things in mind to ensure that your printed marketing materials are culturally and linguistically correct.
Using Analytics with Direct Marketing to Ride Out a Tough Economy -- Part 2
This is the second in our series of how to be a smart marketers in today's economy. This article talks about the importance of communicating with everyone in your company to ensure that all goals are aligned.
It’s Not about Unemployment – It’s about Employability
Employers are discovering increasing numbers of high school graduates who cannot do “applied” math, perform basic measurements and fill out job applications. In other words, “they are graduates who are not employable.”Our culture and our education system are only producing a small percentage of individuals who are taking a “challenging curriculum” so they are truly prepared for the rigors of college or a knowledge-based workplace.” We must understand that our new concern is not unemployment but “employability!”
Lead measures matter much more than lag measures
I am always slightly amused when economic growth figures and the like are released usually followed by fanfare. I amused because we won’t know March quarter figures until June! as an example. It's too late then! These kind of numbers are measurements of the past, often called lag measures. They tell us where we have been, not where we are going. I for one am much more interested in where I am going than where I’ve been. The past is done, over, finished. We can’t change the past. All we can do is learn from it.
Improve your business with key performance indicators (KPIs)
For those of you who are constantly looking for ways to better manage and improve your business, key performance indicators could prove to be a good solution. Key performance indicators, also known as KPI’s, are financial and non-financial measurements that help a business understand how much progress it has made in achieving its goals. Before KPI’s are established, however, a business must clearly establish its mission, goals, and stakeholders.

Other measurements Related Articles

It’s Not about Unemployment – It’s about Employability
Employers are discovering increasing numbers of high school graduates who cannot do “applied” math, perform basic measurements and fill out job applications. In other words, “they are graduates who are not employable.”Our culture and our education system are only producing a small percentage of individuals who are taking a “challenging curriculum” so they are truly prepared for the rigors of college or a knowledge-based workplace.” We must understand that our new concern is not unemployment but “employability!”
Measure And Build Employee And Customer Loyalty
The two most important measurements in your business are not revenue and net profit. While these are clearly desired outcomes, to get them one must focus on employee loyalty and customer loyalty, in that order. More employee loyalty drives customer loyalty, resulting in more revenue and profit. It is that simple!
The Prince Charming Effect™
External measurements of Charisma can sometimes be interpreted as charm - although this alone does not create a Charismatic presence, which requires a strong sense of the person’s character, the essence of the inner person. All the charm in the world cannot compete with an individual who speaks from their heart in a way that is genuine and reflects their deepest beliefs.

Why do The Pillars of the Lean Marketing House™ crumble?
Building The Pillars of the Lean Marketing House™. often require continuous testing and modification to see if the process is working. This can be frustrating for many who routinely expect perfect solutions. Many times you are testing something that you never had applied or had measurements before.
Sir Charles Wheatstone & Traveling Sound
Sir Charles Wheatstone's place in the development of the telephone cannot be overlookes. Wheastone, a prolofic inventor, worked to develop the concertina, stereoscopy, and popularized accurate measurements of DC resistance which led to advancements in sound travelling electronically over long distances.

Lead measures matter much more than lag measures
I am always slightly amused when economic growth figures and the like are released usually followed by fanfare. I amused because we won’t know March quarter figures until June! as an example. It's too late then! These kind of numbers are measurements of the past, often called lag measures. They tell us where we have been, not where we are going. I for one am much more interested in where I am going than where I’ve been. The past is done, over, finished. We can’t change the past. All we can do is learn from it.
Effects-Based Thinking: Part II
In 'Effects-Based Thinking - Part I', the definition of effects-based thinking, or EBT, was established as an approach to strategic planning, which contributes to long-lasting organizational impacts. Expanding on this concept, we can view the differences between strategic planning with EBT and simply tracking progress with metrics. With EBT, we're able to construct, align and adapt our measurements to ensure success within the organization.
Inspiring and Energizing with Strong Verbal Communications
We can't inspire and energize people with memos, mission statements, data and analysis, charts, goals and objectives, measurements, systems, or processes. These are important factors in improving performance. But that's management, not leadership.
Process Management Pathways and Pitfalls (Part Two)
Make sure all your process improvement activities are clearly and tightly linked to your strategic imperatives. Each effort should also have highly focused and specific improvement goals (that are an aggressive, major stretch) and measurements. Establish feedback and follow-up steps for each process management and improvement team.

Satisfactory Customer Service is No Longer Acceptable
Unfortunately, the bottom line is that most organizations provide satisfactory customer service and they think they are doing the customer a favor. They think they are doing something great. They create all kinds of measurements and talk about it all the time. Pat themselves on the back.

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