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Measuring Customer Satisfaction - Kampyle Review

My Entrepreneur Tool of the Week this week is Kampyle. Kampyle is a powerful solution to help you collect, analyze and manage your website visitors' feedback. Kampyle lets you leverage valuable customer feedback to: Increase conversion rates, Reduce customer attrition, and Improve customer satisfaction and loyalty. I love Kampyle so much that I've built my business around it - we determine what features we need to develop based on Kampyle feedback and my staff's performance is partly measured on how what their scores are from Kampyle customer responses. Some of the benefits I'll touch on in this article include: Understanding what your customers think of your website, Free - what else do you need to know?, It's so easy anyone can do it, and Segmenting your customer feedback.

Lesson #3: Customer Satisfaction Means Your Satisfaction

Aside from IBM employees, no one was more important to Watson Jr. than the company’s customers, and nothing was more important than pleasing them – whatever it took. He understood that customer satisfaction lied at the centre of his business success. In the budding new computer industry, marketing would make the difference in attracting new customers, but it was only the satisfied customer who would return to the company time after time.

Your CUSTOMER Satisfaction Is Tied To Your EMPLOYEE Satisfaction

WHAT DO YOUR CUSTOMERS REALLY THINK ABOUT YOU? We constantly endeavor to achieve 100% CUSTOMER SATISFACTION. We invest our time and money developing surveys and devising ways to improve our rate of return on those surveys. We empower the information gathered to correct individual problems and micromanage our way to solutions. In fact, much of the comments we act upon don’t really reflect upon the way our business is actually being conducted. These knee jerk reactions create more problems than they solve. The most important feedback never makes its way to our “gatherers”. Our BEST customers don’t respond to surveys and the truly DISSATISFIED customers will never give us a second chance.

Customer Satisfaction is a Reflection of Employee Satisfaction

For most organizations, the goal of improving customer service levels is an article of faith. And so it should be, because there's an overwhelming body of research to show that building customer loyalty has a major impact on profitability. In fact, according to one study – based on 46,000 business-to-business surveys – a "totally satisfied" customer contributes 2.6 times as much revenue as a "somewhat satisfied" customer.

The "Customer Experience" versus "Customer Satisfaction"

Customer Satisfaction was the mantra of the 90's. You had to insure your customer was completely satisfied to guarantee repeat business. Compensation was tied to it, additional franchises, factory bonuses, and incentives. The world revolved around "Customer Satisfaction". Eventually the process mutated into a web of deceit, manipulation and fraud. Customers were coerced into returning their surveys with only a completely satisfied score. There were bribes of free products or services if you personally brought the survey in. But these surveys only measured prospects who bought, not the majority of your prospects who DID NOT. I believe you can learn more from this silent majority.

Customer Service, Customer Satisfaction

Customer attraction, satisfaction and retention, to knowledge, products and services (both internal and external) are driven by the customer’s perception of the value of the offerings relative to the competition. They are also driven by the connection the customer makes to the “real” or practiced organizational culture. Do they like doing business with the organization?

Measuring Customer Profitability

How does a business measure the profitability of their customers? It’s not easy. Learn about several methods that could help you focus more energies on those profitable customers while avoiding wasting your valuable resources on the unprofitable ones.

Customer Satisfaction is One Key to Success

Sales strategies can ensure customer satisfaction in the long run. This article includes several easy to implement ideas that will strengthen the bond with your customers or clients and ensure you have continued success in your sales efforts.

The Importance of Customer Satisfaction

This article discusses the importance of creating excellent customer satisfaction so that your customers spend more of their dollars with your company. It also give some ideas that you can implement immediately in your business to accomplish this.

The Customer Satisfaction Trap

Most companies that use satisfaction surveys to learn how happy their customers are with their products and services often mislead themselves. What matters is not what customers say about the level of satisfaction, but whether they feel the value they received will keep them loyal. Loyalty or repurchase behaviour is the only true measure of customer satisfaction. As tools for measuring the value a company delivers to it’s customers, satisfaction surveys are not very useful because, amongst other reasons, they focus primarily on transactional issues, such as product quality, deliveries, technical knowledge, hygiene factors, product specs etc. These items are simply the minimum requirements for entry into the market.

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