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Lesson #1: A Happy Customer Is Your Walking Advertisement
“When this business was founded, it sought to win public confidence through service, for it was my conviction then, as it is now, that nothing else than right service to the public results in mutual understanding and satisfaction between customer and merchant,” said Penney. “It was for this reason that our business was founded upon the eternal principle of the Golden Rule.”

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Lesson #5: Make Business Personal through Your Relationships
When DeLuca opened up his first Subway store, it was a one-man operation. Occasionally, however, he would convince his mother to help him out. Together, they would drive around town every Friday to visit their four main vendors – the people who supplied them with all of their meat, bread, vegetables and paper. But it was not to pick up any of the supplies.

Managing Growth
When we look back at the excesses of a few short years ago the risk of rapid expansion becomes apparent. We are now paying it back. It didn’t take an astute businessman to question the seemingly endless development of cookie cutter strip malls that made any drive seem like the movie “Groundhog Day”. It wasn’t de javu but rather redundant development.
Goals Versus Resolutions
It’s mid February and I waited to present this topic to allow all of your New Year’s resolutions to die their natural death. Are you still exercising, how about that healthy diet, did you contact those long lost friends and relatives, have you become kinder and gentler? With all of that kicked to the curb we can focus on the real meat and potatoes of change-GOAL SETTING.

Hop into the new red meat – the nutritional benefits of kangaroo
A lot of popular diets these days focus on a high-protein eating plan, so for people who want to have meat as their major source of protein, it’s important to make sure that it’s good meat.
10 Advanced Techniques to Improve Your Blog
Once you’ve established a blog, you can use it for many purposes, including improvement of the search engine ranking of your company’s web site. To do so, here are 10 useful techniques you should consider to set your blog apart from the standard cookie-cutter variety.
Your Saturday Smile: Sparky's Revenge (How To Build Your Own Wildlife Preserve)
Indulge me this morning and take a journey back in time with me. It is the mid-sixties and my father (who works at a local meat packing plant) is a wise man who knows how to manage his money, providing for his family of six living in a two-bedroom bungalow.

Why Getting Head Lice Is the Best Thing that Ever Happened to Me
Thanks to donations from my readers, seven Guatemalan students will go to high school, three villages have school supplies, one has a new refrigeration system for soy milk, 60 villagers ate meat, and 140 kids got ice cream. I also think I have lice, but I couldn't be happier!
Climate Change and Food Crisis
How can meat consumption play a role in food shortages? And what about the manufacture of biofuel? These two processes are having a significant impact on global crop production.
Top 10 Chef Jimmy Must Have Kitchen Essentials
It doesn't take fancy equipment to be a great cook, but it does a few simple pieces of equipment. Frankly, I'd rather use a knife than a mandolin and my fingers than a pastry cutter. Start with these inexpensive kitchen items and build your kitchen repertoire from there.
3 Unstoppable Marketing Tips from American Idol
So the new season of American Idol has been kicking butt so far. We all love judging the singers and picking out our favourites. We marketers could take a few hints from this show. What types of singers to you love? Do you love the unique singers or do you love the cookie cutter copy cat singers? See how this relates to marketing and keep on reading.
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