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Leveraging Your Way to Big Brand Status
When it comes to creating a business brand, small business owners often feel they can’t do it alone. No surprise. You can’t! Yet throughout school we’re taught that we have to “do it” on our own otherwise we’re “cheating.” This lone ranger approach is the demise of millions of businesses.

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Competitive Advantage
Customers buy from you because of a distinct advantage you bring to the table over your competition. It is important that you identify this advantage and build on it to grow your business. What do you do better than your competitors or peers? What is your unique selling proposition that will bring customers to you? If you can properly identify and develop your competitive advantage, you are almost assured sales and marketing success. Let's take a closer look at the fundamentals of competitive advantage.
Do CEO\'s Overcompensate for Their Strengths?
As I sit in the Seattle airport waiting to board my delayed flight to Anchorage (Dear Alaska Airlines: Since it’s a “mechanical delay”, please feel free to delay it as long as you want until you are absolutely sure the airplane works), I was pondering a conversation I had at the very end of Gnomedex with an entrepreneur that I’d met for the first time.
Are You Too Busy to Make More Money?
My husband's car has had a few mechanical problems this year. It's a few years old and is at that stage where little things need replacing. In fact we found it's got to the point where he needs to buy a new one...

No user servicable parts inside
That's what it says on countless electronic and mechanical devices. "Don't touch this," it says, "you're way too dumb to open it... you'll get hurt"
Passive Solar or Energy Efficient Homes?
Generally speaking, a solar passive house is designed so that it does not require mechanical heating or cooling. Heating and cooling is managed through taking advantage of natural energy available on the site. This includes warm sunshine, allowing cooling breezes or eliminating cold winds. The advantages of solar passive design include improving the level of comfort in your home, reducing power bills as well as reducing greenhouse gas emissions from heating, cooling and lighting.

How Chelation Works
Here is a mechanical explanation of the chelating process -- and a comparison of intravenous chelation therapy with oral chelation.

Competitive Advantage vs. Your Business Model
Competitive advantage is not the same as a business model. Harvard Professor Michael Porter proposed the theory of competitive advantage in 1990. His competitive advantage theory suggests that businesses should pursue policies that create high-quality goods to sell at the highest possible prices. Competitive advantage happens when companies acquire or develop an attribute or combination of attributes that allow it to outperform its competitors. These attributes might include access to natural resources, such as high grade ore or inexpensive power, or access to highly trained and skilled personnel human resources. Other advantages could include better use of technology, etc.

Illinois Lemon Law
Illinois lemon law covers new self-propelled vehicle primarily designed for use on public highways with a serious mechanical problem that was purchased or leased in Illinois. The Illinois lemon law states that the mechanical problem should be first reported within the first 12 months or 12,000 miles, whichever occurs first.
Love Strategies - How to make your relationship satisfying
If you knew how easy and almost effortless it would be to make the person you love feel good, wouldn’t you just do it? Especially when you were aware of the good feelings it would invoke in the other and therefore infuse back to you? It sounds so easy and almost mechanical, but it is so effective and not doing it is so detrimental to the relationship.

Develop 7-10 Times Competitive Advantage
Why do some companies excel and others do not? What makes some companies successful while other struggle? We are all looking for that competitive advantage. Companies that have found such advantage usually have identified their X-Factor. Your X-Factor comes from creative innovation and dynamic brainstorming designed to help your company develop a 7-10 times advantage over the other competitors in your industry.
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