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Evolving to adopt Social Media…
For my company it’s no longer a nice-to-have. Within the next five to 10 years, our younger workforce will expect us to match the pace of the Internet and deploy social media tools. If we don’t our messages will not be heard.

Other media applications Related Articles

The Quandry: Building Web Apps in Africa
One of the debates that rages amongst the developers, designers, and strategists across the African blogosphere is what types of web and mobile applications are being built in Africa. When we look at the available web applications and mobile offerings around the continent, we generally ask ourselves two questions:
Applying the Long-tail to the African Mobile Space
The mobile applications space is getting more attention each day. Ken Banks has written up a good piece, in which he applies the long-tail theory to mobile applications in areas like Africa.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Using Social Networking Sites to Build Your List of Followers in Three Simple Steps
There's a lot of talk about social media marketing and a lot of debate about the ROI but here my take on why you should invest time, resources and energy into building a profile across different social networking platforms and how you can use your profile to drive traffic to your website. With so many social networking sites out there it's easy to get lost in the woods, struggling to find your way around and find yourself camped out, talking nonsense with the social media fools, freaks and geeks sending postcards, virtual drinks and all those other latest social applications floating around the social media universe.
Do You Know About Web 2.0?
You might have heard the term "Web 2.0" thrown around by your peers or colleagues. With constant software updates and new applications appearing everyday, it's hard to keep up with all the latest terms. Web 2.0 is not one singular technological feature however. It is rather a term used to describe contemporary web applications. Web 2.0 sites are very interactive and user-centric.
Grant Applications - Common Sections Requiring Completion
Depending on how long you have worked in the nonprofit field, you either know or will discover that most grant applications have the same sections, requiring specific types of information. There are 10 sections that most grant applications require you to complete. This article provides a description of each of these sections.
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
Getting an SSL Certificate on your website
SSL (Secure Sockets Layer) is a protocol designed to enable applications to transmit information back and forth securely. Applications that use Secure Sockets Layer protocol inherently know how to give and receive encryption keys with other applications, as well as how to encrypt and decrypt data sent between the two.
Legal Marketing: 5 ways to find clients on Twitter
Using the right search functions can help you connect with the right people on social media. Finding your firm’s best prospective client online is not yet an exact science. But while you may not be seated right next to them, you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there, and all have their limitations.
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