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Business Intelligence: Get the Goods on Your Customers, Partners, and Competitors
You just learned about a sales or business development opportunity. Or, perhaps, you encounter a new competitor. Now what? The first step is to gather information – and the Internet can be an effective and inexpensive source to do so. Here’s how.

Other media archives Related Articles

About Sales III
This is the third installment of the same topic, picking up where we left off last month. If you're committed to becoming more powerful in the area of sales, you may want to go back to my website, tag "Newsletter Archives" and read the first and second installments - I know I had to!

Lack of Focus
As the stock market continues to flounder around (mostly the wrong direction) and some people in the middle east continue to try to destroy each other, I woke up this morning pondering failure. I thought of another “classical entrepreneurial lesson” that we made at Martingale Software – lack of focus.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
How to Make Your eZine Work for You Long After It's Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today. "But the free mailing service I use already archives them." you say.

3 ways to maximise your keywords in articles you get from Article Writing Services
When getting your articles from an Article Writing Service such as provided by The Digital Archives use the following tips on how to make them uniquely yours with a few minutes just tweaking the content.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

'Tis the Season...for Employee Relations Nightmares?
This issue of Astronology will feature an article from the archives. We'll be back with a brand new edition on January 12th.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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