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I Am Only Going To Talk About What I Want To Talk About
If you adamantly refuse to broaden the scope of your story, I hope your mother's a good listener, because there aren't a hell of a lot of other people who you're going to reach. People who are inflexible, or have a one-note story, usually have failed media campaigns.
Reaching the MDGs: A Concrete Look at the Challenge of More Effective Aid (Not Just More Aid)
Some acronyms never make it into the mainstream, and forever remain part of the secret language of a closed group of people that share the same profession, hobby or interest. But everyone is talking about the MDGs, or Millennium Development Goals.

Other media campaigns Related Articles

Lead Generation Ideas & Options
Not sure what media to use to promote your business? Email campaigns, search engine optimization, or tried and true postcards? Its important to get it right because you have a limited number of dollars to invest in promotion. Here are the media that are most appropriate for lead generation campaigns – check those that you believe are appropriate for you, and test them out. Don’t forget to track and measure your results.
Manage PR and Media with a Specialist
Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists, create and place online/offline advertisements, or track and measure the results of campaigns. Use Demand Metric’s downloadable Media Specialist job description to formalize the role of media relations in your organization, and get a handle on this function.
Using Social Media to Enhance Email Marketing Campaigns
Social media is continuously expanding its capabilities and adaptability to current sales and marketing tools. Companies are increasingly planning integrated social media and email marketing campaigns that are inexpensive and yield positive results.
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
Broadening Your PR and Media Bull's-eye
We all have different expressions, different moods, and different topics we enjoy discussing. None of us have one-note personalities, but so many people try to launch one-note media campaigns. This doesn’t mean you shouldn’t pitch your main ideas, but that you expand them, come up with new angles, think beyond the obvious. Remember, your job is to meet the media’s needs. Broadening your scope will help ensure your success.
Knowing the Job Scope of Your Company Media Specialist
Media Specialist is responsible for managing media strategy and relations. Additional responsibilities include: planning, writing, and distributing press releases; development of online/offline advertising campaigns; tracking, measuring, and reporting campaign results; and selecting media channels.
Is Social Media Marketing Overrated?
Social media is all the rage in today's marketing mix. Companies no longer drive traffic to their websites, but rather to their Facebook pages. But what is the true ROI (return on investment) for social media? And, what about all the smaller organizations that have full social media campaigns but find it simply doesn't add value to their marketing campaigns?
Developing A New PR Approach
Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies.

When the Going Gets Tough, the Tough Log On
Getting the Most out of Social Media Marketing Campaigns
Social Media predictions for this 2012
We are a month in to 2012 and already we are ready starting to see a number of changes in the social media world. Here are my predictions for this year. Brands and business need to measuring positive results such as an increase in sales or brand awareness and see where these positives are coming from. A lot top brands have developed fully integrated social apps in to their Facebook pages, but these are extremely expensive especially if they do not develop a return. They need to look at what ROI they are getting back from investing in a social app. I can't stress this enough that all social media campaigns need to look at getting a return. Throughout 2012 this factor will become more important and will sort those campaigns that can develop a return from those who cannot.
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