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The Man Who Made Sony: The Early Years of Akio Morita
He turned what was once a small bombed-out department store in Tokyo into the world’s most successful consumer electronics company. Not only that but Akio Morita, co-founder of the Sony Corporation, was also one of the few entrepreneurs that helped Japan’s economy recover in the aftermath of World War II. Today, more than half a century after the company’s initial inception, and with Morita at the helm until his only recent departure, Sony remains one of the world’s largest media conglomerates, with over 158,000 employees worldwide and revenues in excess of $63 billion.

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Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.
The Man Who Made Sony: The Early Years of Akio Morita
He turned what was once a small bombed-out department store in Tokyo into the world’s most successful consumer electronics company. Not only that but Akio Morita, co-founder of the Sony Corporation, was also one of the few entrepreneurs that helped Japan’s economy recover in the aftermath of World War II. Today, more than half a century after the company’s initial inception, and with Morita at the helm until his only recent departure, Sony remains one of the world’s largest media conglomerates, with over 158,000 employees worldwide and revenues in excess of $63 billion.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Small Business SEO
Do you have a small business that has to compete with larger corporate conglomerates vying for market share on a daily basis? If you said no, then you may need to reconsider your niche. If you said yes, then search engine optimization is something worth investigating.
Multi-Brand Franchising May be Declining
We have seen the growth of franchise conglomerates that have multiple franchise brands. That trend may be declining.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
Landmark Group officially launches the first Centrepoint in City Mall
Landmark Group, one of the retail and hospitality conglomerates in the Middle East and India, announced its entry in the Lebanese markets, with the official launch of the first Centrepoint store in Beirut, Lebanon
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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