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The New Rules for Successfully Landing Media Coverage
One of the upsides of the net, social media and blogs, is that you can now learn so much about writers, editors and producers that you are pitching. You can learn their interests and study their writings. Now, when you pitch a story, you can have a much better take on whether your pitch is appropriate or off-base. Instead of sending out hundreds of emails and packages hoping that a few hit the right target, the savvy approach is to pick a small number of media contacts, do your research and make more focused, targeted pitches.
The more you practice the luckier you get!
By taking control and ownership of your planning and responsibility for forecasting accuracy and opportunity generation you can improve and maintain your consistency of performance. If you are lacking in any of these areas you must take action, it's the key to all success. Do it and do it now - Create your own luck!

Networking With The Media
7 tips to keep you and your business top of mind with the media.
Take Your Elevator Speech to the Next Level in 5 Simple Steps
If you do much networking, chances are you’ve delivered your elevator speech before. But even if you never go to a networking meeting, you still have plenty of opportunities to harness the power of a persuasive elevator speech.

Why Hire a Public Relations Firm
An outside public relations firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to place stories in the media.

9 Business Development Strategies To Grow Your Business In A Challenging Economy
Here are nine strategies that will help you survive and thrive in a down economy.
The PR Release Is Done - Now What?
Now that the press release is ready to go - it's time to let it do its work, but first you need to do your work. Do you know the right contact to send the release to? Are you sending it to the right address, fax, or e-mail?
Sending Out Your Press Release
Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.

A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series.

PR FollowUp Secrets
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.

Other media contacts Related Articles

How to Prevent Foot In Mouth Disease When Dealing With The Media A Prescription From The PR Doctor
Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of "sticking your foot in your mouth" during media interviews? Do you wish to hide or be excused whenever the media contacts you? Well, the PR Doctor has a simple prescription for you in the form of what to do and what not to do when dealing with the media. The prescription has been developed through many years of dealing with the local, regional, national & international media and some sage advice from many friends in the media over more than 35 years.
Building Good Relations with the Media
Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about developing a sound professional relationship with journalists - that means providing them with the information and opportunities they need to interest their readers. Adrian Maguire of online PR specialist, www.CLICKintoPR.com, outlines ten things you should do and five things not to do.
PR FollowUp Secrets
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.
5 Tips To Networking Effectively
If you own a business, or just want to expand the amount of contacts that you have, networking may be in your best interest. This is the practice of simply building the amount of contacts that you have. You can use networking practices for a number of purposes. You can use it to land the perfect job, expand the amount of potential prospects that you have for your business, build your social contacts, and many other purposes.
Why Hire a Public Relations Firm
An outside public relations firm can give you a new perspective on your campaign’s needs, strengths, and weaknesses. They can see your business in a new light. Plus, PR is their job, they know how to pitch, they have the contacts, and they know how to place stories in the media.

Making the Most of Your Contacts
Those contacts in your Outlook are worth their weight in gold, if you know what to do with them. Use these tips to convert contacts into sales.
Back To Basics - Your Press List
Paula Gardner looks at ways to build and increase your media contacts list.

The New Rules for Successfully Landing Media Coverage
One of the upsides of the net, social media and blogs, is that you can now learn so much about writers, editors and producers that you are pitching. You can learn their interests and study their writings. Now, when you pitch a story, you can have a much better take on whether your pitch is appropriate or off-base. Instead of sending out hundreds of emails and packages hoping that a few hit the right target, the savvy approach is to pick a small number of media contacts, do your research and make more focused, targeted pitches.
How Much Are Your Social Media Contacts Worth?
Many people are starting to wonder just how much their social media contacts are worth.  People may have more than 1,000 Twitter followers, but hardly any of them are converting into solid leads. Here's what you need to do to get more value from your social media contacts.
Adapting to Technology and the Internet
You win more customers by adapting to social media and the Internet. LinkedIn is a social media site that is essential for prospecting. LinkedIn enables you to get a personal introduction to prospects through your network of professional contacts.

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