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Is Pessimism Killing Your Home Based Online Business?
We are so numbed by the bombardment of bad news that it is difficult to see a bright future. The environment, the economy, war and disease all feature heavily in all our media. These are real crises and they have to be addressed but if you submit to a pessimistic outlook nothing will change.

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Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.

The Dominican Corporation
The most common business entity in the Dominican Republic is the corporation, locally called “Sociedad Anónima” (S.A.) or “Compañía por Acciones” (C. por A.). As corporations in other countries, Dominican corporations are legal persons which exist independently of its shareholders. Likewise, the liability of the shareholders is limited to the amount of their contribution to the corporation. The Dominican Commercial Code provides for the existence of other business entities such as partnerships (“sociedad en nombre colectivo”), limited partnerships(“sociedadesencomandita”)and joint ventures (“sociedades en participación”). These structures, however, are seldom used because they are subject to the same tax treatment as corporations while lacking its limited liability component.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

The Corporation in the Year 2030
For several years now, I have continually puzzled over one question: “As regulations and costs collide with trends, and corporations adjust in order to stay viable – what will they become?” In other words, what will corporations look like in, say, 2030?

THE CORPORATION 2030
“As regulations and costs collide with trends, and corporations adjust in order to stay viable – what will they become?” In other words, what will corporations look like in, say, 2030? Based on what I know about coming trends and expected regulations, as well as what others have shared with me on this topic, here are my predictions.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.

Overview of the Canada Not-For-Profit Corporations Act
Recently, a new law called the Canada Not-For-Profit Corporations Act ("CNPCA") came into effect aimed at eliminating unnecessary regulation and providing flexibility to the not-for-profit sector. The new legislation modernizes the corporate governance of not-for-profit corporations by promoting accountability, transparency and efficiency. This articles highlights the important provisions within the Act that will affect non-profit corporations.

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