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Back To Basics - Your Press List
Paula Gardner looks at ways to build and increase your media contacts list.

Other media directory Related Articles

Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.
Social Bookmarking for SEO. Part I.
Social bookmarking seems to be the Web 2.0 version of what catalogues and directories were originally created for back when the web was born – sites that contain useful links. Or trusted links. Or categorized links. All kinds of links. But with social bookmarking instead of a few trusted editors for each directory (or topic within the directory as in DMOZ) here comes the power of the crowd that chooses the best sites and pages, instead or limited number of categories – myriads of tags that describe the links as precisely as possible and instead of just one place where the link would be found in a catalog, one wise submission to a social bookmaking site might mean tens or hundreds of links to your site syndicated all over the Internet.
Why Mass Link Submissions are Dangerous to Your SEO Efforts
Those mass directory submission offers are tempting. But they could be leading you down a dangerous path. Learn how mass directory submissions can actually hurt your SEO. And what you should do instead to keep building long term business success online.
TIPS TO ATTAIN PROPER SERP'S FOR A WEBSITE AND BLOGSITE.
A blog site will only be cached if Google crawls it from another website.Say you have a blog and you have submitted it to a directory.If the moderator of the directory approves your submission and is put in the front page of the relevant category there is every chance of your blogpost being cached.What really matters here is the blog platform that you are using.I use blogger and to my knowledge ten blogposts of mine are cached.Submit your blogposts to technorati or social bookmarking sites like digg and delicious to get it cached faster.Once that is done try re-directing visitors to your blogsite by adding a link to your blog from a forum or article directory.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Article Marketing For Internet Marketers
As with social media, provide valuable content. Don't write an obvious or blatant commercial for your business, product or service. Usually at the end of the article or in your biography, you'll be able to have links to your blog or website and contact information according to the different directory practices. Article marketing is valuable because it builds your online presence as well, establishing you as an expert and helps builds links to your sites.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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