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Getting and keeping your key demographic’s attention
In a rich media environment, audiences are in an increasingly constant state of distraction. We’re all busy, and there is a lot going on in our lives - our attention is valuable and limited. Unfortunately for businesses, this means that in order to cut through the clutter, they have to constantly repeat themselves and draw their audience’s attention back to important items, refocusing them over and over again. It’s a frustrating dance for both partners. The business may ask “how can I get this person’s attention?”, while the audience is left wondering “what’s this person trying to tell me? and why should I care?”

Other media environment Related Articles

Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.
“The Top Ten Public Relations Errors That Are Hazardous To The Health Of Your Media Relations”
Developing and maintaining strong healthy media relations and positive media coverage is a real challenge. Today we have a very competitive and a 24/7 information overload news environment. Your “PR Doctor” and other professionals must adapt to the increasing importance of electronic communications and related technologies to remain professional and competitive. And strategic thinking and processes to manage PR programs and campaigns have become essential. If we use a “preventative medicine” approach to healthy media relations, we need to identify the top 10 public relations errors we want to avoid. Here are your “PR Doctor’s” top 10 public relations errors to avoid.
Choose Your Friends Wisely
As individuals concerned about quality of life and the environment, I am sure that you frequently consider how the environment affects your well-being. Asking questions about what is being spewed into the air that is breathed, dumped into the water what is drunk, or absorbed into the food that is eaten has become commonplace. What about your social environment? It has just as much of an impact on your life, and in most cases the effects are more readily felt than those of what we consider to be the outside environment.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Smart Women Create the Right Environment
This article is a reminder about how important it is to create the “right environment” both internally and externally is we are to live a meaningful life filled with passion and purpose. A cluttered environment creates a cluttered mind. We typically are not as creative as we might be if we have an open, reflective environment. This is also true of our internal environment---our self talk. Is your self-talk positive and full of possibility? Do you have relationships with nutritious people? The “right” Environment is key to living our dreams and reaching our goals.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

10 Simple Blog Promotion Strategies
The good news is that in today's new media environment, it's easier than ever to begin bringing visitors and traffic back to your blog.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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