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Leaving Your Legacy
The death of someone close to us (or sometimes someone we don’t even know personally) can affect us deeply and leave us thinking about our own lives and our importance to others. Find out in this article how you can change and celebrate your life starting today.

Other media executives Related Articles

What’s Hot and What’s Not in Public Relations
The traditional PR model is often questioned by executives and the media. BlabberMouth PR proposes a fix.
Insight Into Incompetence of Managers & Executives, From Your Strategic Thinking Business Coach
One of the most common topics of conversation in today’s workplace is the incompetence of managers and executives. And there does not seem to be any evidence that this subject is going away anytime soon. In addition, the managers and executives are very fearful that their subordinates will discover how really incompetent they are. And again, this fear of being “found out” is actually well founded. What is the magnitude of failure among managers and executives? According to one research study, 4 out of 10 newly promoted managers and executives fail. Think about this – that is a 40 PERCENT FAILURE RATE! Why do managers and executives fail? Based upon more than 35 years of experience and observations, your strategic thinking business coach offers a list of ten (10) top reasons for failure.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Value, Value Stream, Flow, Pull, Perfection
Manufacturing executives said it didn't apply to them. (They were dead wrong.) Software development executives said it didn't apply to them. (They were dead wrong.) Business & technology services executives said it didn't apply to them. (They were dead wrong.) Sales executives, managers and professionals KNOW FOR SURE it doesn't apply to them. And of course they are right. Right?

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Is Your Management Team Prepared to Talk to the Media?
Interacting with the media is a key responsibility of c-level management. It can either be a successful venture or an occupational hazard. Which direction it takes depends on how the executive team views the media’s attitude towards your company or industry, and how well-versed the team is on company messaging. Whether you love it or fear it, your executives will at some point have to engage with the media. How prepared is your team to talk to media and how do they feel about being spokespersons? Here we look at some of the myth based excuses that many executives use to excuse themselves from engaging with members of the media.

A Fresh Approach to Obtaining Global Perspectives on Corporate Strategic Planning
Now more than ever, executives should rely upon bodies of knowledge assembled around topical domains that can help them be better leaders. Social media and the Internet in general have made this possible, on a scale unimagined until recent years.
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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