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All Tweet and No Cattle
Today I’m going to take on a topic that may not be altogether popular in some social media circles, but it’s a message that small business owners need to wrestle with.
Local Television: A Question of Relevance in a Changing World
Like the once great pitcher whose fastball has lost some of its speed, or the boxer whose timing is a second or two slower than it once was, local television is also out of step with a world that is now dominated by citizen journalism and fast-paced individually driven social media venues.
Digital Branding is Great ... But Don't Forget The Strategy!
It has come to my attention recently that many clients are getting frustrated with all the "Social Media experts" because they forget about the strategy. You cannot be enamored with "doing something just to do it." Please remember that e-mail campaigns, Twitter updates, Facebook pages, blogs, and any other digital marketing tool is just that ... a tool ... a vehicle to further your engagement with your consumer. One thing everyone needs to remember: you can't forget the strategy.

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“Seven Simple Strategies To Increase Your Visibility In The Media From Your Strategic Thinking Business Coach”
Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it? If you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strategic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility.

Are the Online Experts Real Experts or Not?
The world of the internet is inundated with self proclaimed "experts". These "experts" will sell you their ebooks, information, ideas or services and seem to have all the answers for those who aren't experts in the fields they claim to be. Unfortunately many of these "experts" really are not what they say they are. They are only attempting to come up with yet another way to make money online. The sad thing is many of them don't even realize that they really aren't qualified "experts". They have puffed themselves up to think that they know more or are more successful than they really are.
PR for Attorneys
An attorney who is featured in the media is the news. He or she is featured as an expert in the field. Different forms of advertising and marketing can serve their purpose, but only PR has the ability to offer credibility and validation. PR, the law, and the media have a symbiotic relationship. The media and the public need experts to discuss legal issues and attorneys need the media to reach their target market and position themselves as experts in their fields.

PR Strategies - PR Leads Review
My Entrepreneur Tool of the Week this week is PR Leads. PR Leads is one of my favorite tools and I use it everyday because it got me an interview in the New York Times. PR Leads is a service to help put you in touch with reporters who are looking for experts to comment on the stories they are writing. As entrepreneurs we’re all experts in our industry (if you’re not then you should move to a different industry!) and the media is always looking for experts to quote for their stories so why can’t you be that expert? Why let it go to your competitor? PR Leads can help you: Build your business, Sell more books, Get more speaking engagements, and Make more money.
Leaving Behind In-house SEO, Hire Dedicated SEO Expert to Improve Website Ranking
In order to get top ranking in the search engine result page hire dedicated SEO experts. There will be certain qualities, which in-house SEO experts will lack but would be accomplished by hired SEO experts.
Engage: The Word of the Year
One can't talk about social media marketing without using the word "engage." Everybody knows that the objective of social media is to "engage" your community. Experts warn against a hard sell or just putting information out there with the hope that people will respond. But what does "engage" really mean and how do you do it?

October 2011 Top 50 Social Media Experts to Follow on Twitter
This is a list of the top 50 recommended social media experts to follow on Twitter for October 2011.
So-called Social Media Experts Who Suck!
Social Media experts are doing more harm than good in the business world, by not doing an adequate job of helping clients to understand what does and does not work, and supporting them through using Social Media. Add to this, the fact that ad agencies and web design firms are trying to protect their patch, and may see some of the 'free' elements of Social Media as a threat to their chargeable dollars and so undervalue the effectiveness of SM, or try to do a so-so job just to get the basics sorted, without really working to a strategy.

November 2011 Top 50 Social Media Experts to Follow on Twitter
This is a list of the top 50 recommended social media experts to follow on Twitter for November 2011.
Social Media Isn’t About Winning … It’s More Important Than That
Now that all the social media companies are either public or getting ready to go public we can tell you the truth...social media was formed to help folks sell stuff, make money! Yes we've heard some social media experts say it isn't about money but gee it's sorta, kinda important. Sure there's more like better, faster customer service, customer support. But that's just to: a) keep the product/service sold and b) make the customer happy so he/she will suggest friends, neighbors, others also buy the product/service. Companies know social media is important to them tomorrow they just can't quite figure out what their real ROI (return on investment) is.

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