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Ten Things You Didn't Know About Facebook
Jesse Stay is a social media guru. He is the co-author of I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook with Jason Alba. This book helps individuals and business owners better manage their lives through Facebook The-New-Faces-at-Facebook . I asked him to provide ten Facebook power tips:
If You Talk the Talk, You Better Walk the Walk
Walk your Talk. Someone will find out when you don't. Thanks to Web 2.0 - that bullet can be shared around the world. Besides, it's the right thing to do. Keep your integrity and do what you say. You may not win all the time, but you'll win more than most.
The Sales Professional Is the Sale
In B-2-B sales the calibre of the salesperson, is the single most important factor in determining whether a client buys from your company or not.

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Seven Suggested Strategic Actions To Achieve Expert Status, According To Your Strategic Thinking Business Coach
A very effective and powerful marketing strategy is to position yourself as an expert, authority or “guru” in your field. Achieving this coveted status requires planning and following a deliberate process. These achievers are the ones we turn to seek advice and information on a specific topic. We visit their websites, and read their books and articles as sources of valuable information and answers to our problems. These experts also develop and present seminars and workshops at a wide variety of locations. They also are sought out by the media as sources for stories and are often quoted in the media. Your Strategic Thinking Business Coach offers seven (7) suggested strategic actions to achieve expert status.

Ten Things You Didn't Know About Facebook
Jesse Stay is a social media guru. He is the co-author of I'm on Facebook--Now What???: How to Get Personal, Business, and Professional Value from Facebook with Jason Alba. This book helps individuals and business owners better manage their lives through Facebook The-New-Faces-at-Facebook . I asked him to provide ten Facebook power tips:
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Super Guru Mega Launches Are They All Just Scams
This morning sees the launch of another high-priced mega launch by another Internet Marketing Guru. As usual, one of my list members wrote me asking if they should purchase the product. Since these Guru mega launches occur like clockwork sometimes two and three times a week, I get this question a lot, and this is my answer.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

7 Reasons Why Your Small Business Must Have A Content Management Strategy
Marketing guru Seth Godin has said ‘Content marketing is the only marketing left.’ New technologies mean traditional mass media is fast being overtaken by brands as publishers of content. It’s easy to publish content online, but much more challenging to achieve tangible business results (like sales!) Why?
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
How Good is Your Guru?
The meteoric rise of the guru, thanks to social media, is an interesting and sometimes scary phenomenon for us. Why? Because among our supposed gurus are, well, a number of just plain empty suits. What did I just say? Heresy!
2011 Global Brand Trends Letter
In this year's letter, brand guru SMoss addresses emerging economies, monetization of internet-based news, social media, celebrity, the luxury category, cognitive fluency, the ramifications of gaming, nation branding. The letter concludes with new terminology and a section which answers the question, "What is a brand?" A must-read for all brand professionals.
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
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