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Crisis Preparation: It isn't just for Fortune 500's
Crisis can hit any business at any time, dealing devastating blows to hard-earned reputations and impacting your bottom line. Preparation for surviving and even prospering in a crisis isn't just for large businesses. Every business can and should know how to respond when the worst happens.

Media Matters: Why talking to reporters makes good business sense
These days, business requires sophisticated communication with clients and customers. Few business executives would quarrel with the notion that promoting your business is a smart idea, but too few understand the value in a free communication tool that is often much more powerful: the news media.

Other media interview training Related Articles

Key tips for managing a media interview
A media interview is a great way to get your message to your audience. So what are the key things to remeber when going into an interview?
Get the most from a media interview
So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember is that this is an opportunity for you to get your messages to your customers through the journalist. You are in control of the interview.

The Top 10 Basics of Media Interview Preparation
Counter to conventional wisdom, the person in most control in an interview setting is the interviewee and not the interviewer. That's because the person being interviewed holds the information that the interviewer needs. Many organizations find that media interview skills training can ensure their spokespersons can fully capitalize on interview opportunities and avoid missteps. In this article, we offer our top ten tips for media interview skills training. As you review them, keep in mind that no matter how friendly or seemingly inocuous, no interview is a casual conversation.
“A Positive Look at Media Interviews and A Prescription for Successful Media Interviews”
As you read the headline, I can almost hear some of you asking, “How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media interview.” Well, I want to tell you that in more than 35 years of media interviews in my professional career, I remain positive about media interviews and will share some thoughts with you. And just in case you might believe that all those media interviews were fun & friendly, I can assure you they were not. So you are wondering how to look at media interviews in a positive light and view them as an opportunity to tell your story. Here is my prescription for you.

“Media Tips From Your PR Doctor For Effective Electronic Media Interviews”
Have you ever been interviewed by the electronic media. Have you ever declined an interview because you felt totally fearful and uneasy on TV or radio? Have you been interviewed and then wished you would have had the benefit of some tips to prepare for and deliver a more effective interview? Well, I want to offer you another set of tips or as I like to call it – another prescription from your PR Doctor – to use for your next interview opportunity.

Talking To The Media Is Like No Other Conversation You Will Ever Have
Talking to the media is like no other conversation you will ever have, it requires your full concentration and all the skills you can muster. The skills needed to generate sales from interviews are best obtained through media coaching or media training. Tips and advice are provided by a former FOX News producer,a Fortune 500 Executive media trainer and book publicist.
Media Training, Marekting-Oriented Business Communication Go Hand In Hand
In the business communication training I've conducted over the years, I've found that communication skills don't have to be limited to the obvious focus on writing training and presentation skills (public speaking) training. There's more to getting your marketing message out there, and it involves reporters, editors and producers and their never-ending quest for "the story." It's all about media training.

Effective Business Communication Connects Brevity and Clarity, and Media Training That Works
Just because you're practicing business communication doesn't mean you have to lean on cliches and hackneyed phrases. Effective communication training that stresses the link between brevity and clarity leads to business writing skills that honor your readers. A key element of media training is to learn the importance of "bridging" -- the technique of nudging aggressive reporters back to your message. That sort of effective communication is standard practice for successful politicians, and with media training you can learn to do it as well.

Conducting Insightful Interviews
Considering how important the interview process is for scrutinizing potential employees, it is surprising that most organizations do not have a formal set of interview questions. Don’t misread another hire because you didn’t take the time to plan for the interview accordingly. Use Demand Metric’s Interview Questions Tool to create a list of standardized interview questions from your perspective.
Preparing for A Media Interview
Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before.
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