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Attention and Distraction
The idea of whether the Internet is making us more intelligent or less intelligent, more vulnerable to distraction or more capable of skillful multi-tasking, seems to have obsessed the majority of print and online media journalists lately. No doubt these journalists are concerned with the fate of their jobs, as print media dwindles and people become increasingly less likely to pay for reporting that often costs thousands of dollars to accomplish. Out of this so-called “crisis of attention” has emerged a new genre of writing, a kind of meta-reporting in which journalists, distracted by the swarm of new media overtaking print, are focusing their attention on new neurological research and technological advancements to try and figure out where the future of their own profession, and indeed the entire globalized world, is headed.

Other media journalists Related Articles

Make it easy for journalists to find information in your website
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The Internet requires a ‘pull’ approach in which a journalist obtains information from your website only when they want it. The big advantage of having media information available on your website is that it is instantly available 24/7. But first, you need to make it easy for journalists to find what they want.

Using Strategic Thinking To Gain Media Visibility - A Prescription For Healthy Media Visibility From Your PR Doctor
Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any information to them. Here is a prescription from your PR Doctor on how to gain healthy media visibility.
Are Journalists Really Out to Get You?
Strong negative feelings about journalists are typical among spokesperson, particularly among those who don't work with reporters often. Many of the negative impressions people have of journalists is rooted in the truth, but this article focuses on how to work within today's media landscape to powerfully get your organization's point across.
Attention and Distraction
The idea of whether the Internet is making us more intelligent or less intelligent, more vulnerable to distraction or more capable of skillful multi-tasking, seems to have obsessed the majority of print and online media journalists lately. No doubt these journalists are concerned with the fate of their jobs, as print media dwindles and people become increasingly less likely to pay for reporting that often costs thousands of dollars to accomplish. Out of this so-called “crisis of attention” has emerged a new genre of writing, a kind of meta-reporting in which journalists, distracted by the swarm of new media overtaking print, are focusing their attention on new neurological research and technological advancements to try and figure out where the future of their own profession, and indeed the entire globalized world, is headed.
Know When to Send Your Media Release for Free Publicity
Knowing when to send your media release to journalists and editors, can make the difference between getting free publicity or being overlooked.
Is Your Website Media Friendly?
A media friendly website makes it easy for news editors, commentators, and journalists to find the information they need. Here's a quick guide to making your website media friendly.
Manage PR and Media with a Specialist
Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists, create and place online/offline advertisements, or track and measure the results of campaigns. Use Demand Metric’s downloadable Media Specialist job description to formalize the role of media relations in your organization, and get a handle on this function.
Media Bias: Can Small Business Survive?
When I went to journalism school decades ago, we were taught that the media is supposed to be objective. In fact, the true hard-core journalists I knew refused even to vote in elections, just as a precaution against forming an unwanted bias. Wow! What a difference from that day to this. Now we are fed a steady diet by the media, not of the news and facts, but of the "direction" and agenda. Dissent is unwelcome on good days and openly fought on most. Not that it matters, but it's hard to figure out whether we have a state-run media in the U.S. or a media-run state!

Pitching to Journalists
Getting your name in print by way of printed news and articles in newspapers and magazines is an excellent way to achieve credibility as well as providing free marketing for your business. But you don't have to wait to be "discovered"... you can pitch yourself as an expert to journalists. Here are just two ways of pitching journalists.
How to engage with media and consumers on Twitter
This week it was revealed, as part of a new social media policy, Sky News has banned reporters from retweeting or sharing content from other journalists and people on Twitter, who are not employed by the broadcaster. This could have an effect on brands, with the opportunity for tweets to be spread by highly visible journalists minimised. Although this is currently an isolated incident with only one media house adopting this policy, it is possible more will follow, meaning there is likely to be ramifications for Twitter users and brands looking to heighten their presence on the social platform.
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