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The Secret to Getting Press
Public relations enables you to build sales and get third-party credibility you simply can't purchase. But how do you get mentioned in the press? Find out as the secret is revealed!

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Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Can you be transparent in Social Media A PI QA
Network Member Question Can you be transparent in Social Media? (Note: Please check out my thoughts on this question at - CONTACT Author to obtain link) Carmen Bracamonte President – LargerNet Trade Development and Management Tampa/St. Petersburg, FL

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Social Media Strategy
Simply becoming a member of one or more social media groups does not constitute a social media strategy. A strategy involves joining these groups with a specific purpose in mind and taking precise actions for the purpose of promoting something. You may be promoting yourself or your online business. What you are promoting is not as important as how you are promoting it.
Sales Development Training For When Prospects Don't Remember What You Offer
To say I was frustrated would be an understatement. I had been a member of this peer support networking group for over a year. I had not only explained in a presentation to the group what I did but had made a point to take each member out to lunch to make sure they understood. Look, you can’t get referrals if people don’t know who you are and what you do, so I wasn’t leaving any proverbial stone unturned.
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
Legal Marketing: Location is important
Social Media is not going away. In the past year alone, the number of companies using social media – your clients – has increased to 65 percent. Over 550 million people are using Facebook. There are over 100 million company pages on Facebook now and over a million company profiles on LinkedIn. Could one of those companies be your next client? LinkedIn has 85+ million users. A new member joins every second. Are they your next client?
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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