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How hiring a PR firm can produce business for franchises
Just as you, as a franchise professional, know how to set people up with their own business, public relations professionals know how to drive customers to your business. PR professionals know how to gain publicity, utilize social media, plan campaigns and much more and if you have the financial ability to do so, you should let them do it. No sense in using all of your time to try to write and distribute a press release when a PR firm could do that in a much better fashion. Here I discuss why I believe it is beneficial to people in the franchise industry to hire a PR firm if they have the financial ability to do so.

How Much Do Press Releases Cost?
If you've ever wondered how much to spend on a press release, or whether or not you should even write one, check out these quick tips to save time and money.

Other media members Related Articles

HANDLE THE PRESS LIKE MAJOR PROSPECTIVE CUSTOMERS
Work with the press like your very best prospective customer. He or she is. Members of the media -- all media -- can sell your company and your products-- if you sell them.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.

How Sales Pros Build a Rock-Solid Membership Renewal Cycle
Membership-based businesses work hard to attract new members and keep their existing members happy. But how can you insure successful returns once a membership ends? The good news is that your second year can be just as affordable as your first! Here are proven, successful tips to bring members back again and again, and attracting new ones, to your business.

How To Use A Tell A Friend Script To Drive Traffic Today
One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members. The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient's e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn't think of the mail a spam mail because he would see the sender's name as someone he or she knows and trust. wealthdevelopments.com

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Tips for an Effective Online Newsroom
One of the key reasons you establish a website is to attract members of the media to become interested in you and give you coverage -- print, radio/TV, online -- the key is to get visibility, get sales, get profits! This article will give you a solid check list to ensure you optimize your site for the media...all of the media

Is Your Management Team Prepared to Talk to the Media?
Interacting with the media is a key responsibility of c-level management. It can either be a successful venture or an occupational hazard. Which direction it takes depends on how the executive team views the media’s attitude towards your company or industry, and how well-versed the team is on company messaging. Whether you love it or fear it, your executives will at some point have to engage with the media. How prepared is your team to talk to media and how do they feel about being spokespersons? Here we look at some of the myth based excuses that many executives use to excuse themselves from engaging with members of the media.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

Don't Let Social Media Give You a Bad Hangover, Says Leading Recruiter
Star headhunter and author of Work It! How to Get Ahead, Save Your Ass and Land a Job in Any Economy! Allison Hemming recently walked Relationship Masters Academy members through the steps to make their brand scream "hire me!" Chief among her advice was to pay attention to what you communicate through social media. Here's her top six rules to avoid a bad social media hangover.

Social Media Platforms for Affiliate Marketing
Several of the Social Media sites have hundreds of millions of members and this vastness creates the callenge in Social Media Marketing, suggests Mike Farrell with aspenIbiz. Read this short post as it provides several factors to consider as you choose a social media platform for Affiliate Marketing.

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