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Make sure you know whats hot and whats not with your marketing
Media Monitoring is a crucial element to any marketing strategy as without knowing how effective your advertising is, how are you going to know if it's worth doing?

Other media monitoring Related Articles

Monitoring The Performance Management Process
For a performance management process to be effective, progress must be continuously monitored. Monitoring means developing a system that enables the organization to follow up on the progress of its projects and how its employees are behaving on the doing their jobs. A good monitoring system should be driven by the following directions:
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Social Media and SEO: The Wonder Twins
Social media marketing and SEO reinforce each other - Why? Because online reputation and search rank monitoring goes hand-in-hand with social media.

Make sure you know whats hot and whats not with your marketing
Media Monitoring is a crucial element to any marketing strategy as without knowing how effective your advertising is, how are you going to know if it's worth doing?
How to Use Social Media for Business
But it is more than a mere perception of being out of touch. There is constant buzz in your marketplace no matter what industry you’re involved in. A great deal of that buzz is generated, and repeated, via social media platforms. If you are not participating in generating, monitoring and influencing that buzz, you are not only missing out on a great opportunity, you risk being buried by your competitors who know how to finesse the social media system. Social Media for Business is the hottest topic as a means of advertising right now. Top 10 Ways to Use Social Media in Your Organization...
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Management, Can You Help Me Here?
In business, you want a clear picture of what is going on. Let's just take it step by step and look at a business. Hospitality and lodging properties have as many challenges as any other business. Most see the show from the audience, not seeing the work backstage. Monitoring lodging assets requires skill, knowledge and some artistry. Let's take a close look at management services. What are your needs, right now, for interim and extended on-site management? You may want to look at the franchise and management company relationships and determine what is in the best interest of the business you are in. Establish financial monitoring and contols, maintain accounting and cash control. This is your lifeline.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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