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Social Media #2 - Knowing What They're Saying
Part 2 in a social media tutorial
Do You Have a Social Media Strategy?
While Social Media is the newfangled thing for everyone to talk about, monitor and watch these days amongst marketers, I see a day in the future when social media will be yet another tool in a marketer's tool belt just as "cable" is now just another line item in a marketer's advertising budget. We will get to a day when marketers can't imagine developing a campaign without at least considering how their brand, or new product or service offering might be expressed digitally across a range of social media options.
Discover How “New Marketing” is Required to Survive and Thrive in Today’s Economy
Have you found yourself thinking "Whay is this marketing I'm doing not working like it used to?" What more and more people are realizing is that what used to work in the Old Marketing Age no longer is effective.

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Launching Your Own PR Campaign
If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options?

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Do You Have a Social Media Strategy?
While Social Media is the newfangled thing for everyone to talk about, monitor and watch these days amongst marketers, I see a day in the future when social media will be yet another tool in a marketer's tool belt just as "cable" is now just another line item in a marketer's advertising budget. We will get to a day when marketers can't imagine developing a campaign without at least considering how their brand, or new product or service offering might be expressed digitally across a range of social media options.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

7th of the 10 Kurlan Sales Competencies that are Key to Building a Sales Culture
Salespeople love to present options. It makes them feel like they have more chances to win the business. It's such a popular approach that it's one of the few parts of the sales process that is universally accepted and named. You know it as Good, Better and Best. Companies actually have alignment on Good, Better and Best, sometimes using it in their retail stores and catalogs to provide category options. How many times have salespeople presented you with 3 options? Just last week, I was presented with 3 options at the Lexus Dealer where I got my LS460.
Self Employed Mortgage | Business for Self Mortgage | Alt-A | CMHC Self Employed Simplified
As the number of self employed Canadians grows, so do their options for obtaining a self employed mortgage. Traditionally, to obtain a no income verification mortgage, a virtually impossible down payment of 35% is required. Now there are other options with much more reasonable rates. Many times, business for self mortgages will require that you have at least two years of self employment tenure, but that is not always the case. Depending on how long you were employed and what kind of work you did before you became self employed, you may still qualify. Also, other options like an Alt-A mortgage, low doc mortgage, and stated income mortgage are all options for the self employed. If these options sound more manageable to you as a self employed Canadian looking for viable mortgage options, read on.
Business for Self Mortgage – See Your Options
As the number of self employed Canadians grows, so do their options for obtaining a self employed mortgage. Traditionally, to obtain a no income verification mortgage, a virtually impossible down payment of 35% is required. Now there are other options with much more reasonable rates. Many times, business for self mortgages will require that you have at least two years of self employment tenure, but that is not always the case. Depending on how long you were employed and what kind of work you did before you became self employed, you may still qualify. Also, other options like an Alt-A mortgage, low doc mortgage, and stated income mortgage are all options for the self employed. If these options sound more manageable to you as a self employed Canadian looking for viable mortgage options, read on.
0% Financing May Not Be The Best Deal
Auto makers try to entice vehicle buyers with fancy financing options like 0% deals. But, while these may look good, a car buyer should always properly compare all options as it is usually the options not being showcased that offers the best benefits.
Social media case study: Butlins
Social media agency FreshNetworks helped family holiday provider Butlins use social media to promote their family friendly holiday options and to advertise their red coat staff auditions
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
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