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Boost Your Book Sales with Press Releases
Learn how to increase your book sales as a self-published author by trying an online press release campaign, in order to connect with the right demographic and significantly improve the sales returns of your book.

Other media organizations Related Articles

“Your PR Doctor’s Prescription For Healthy Local Media Relations”
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
Organizational "Strange Actractors"
We have for the most part looked at organizations in a traditional linear view and constantly put people, teams, departments, divisions and organizations in general into boxes often connected with lines. This is fine when trying to show where individuals reside within the context of organizations; however, it is not how organizations work.
Prescription For Responding To Media Inquiries From “The PR Doctor
If someone from the media called you or showed up today and started asking you questions related to your business, would you know how to respond? Unfortunately the response to this question is often a resounding No! And being unprepared or ill-prepared to media inquiries can have serious consequences to your organization and its reputation. “The PR Doctor” strongly believes that all organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential. “The PR Doctor” offers the following prescription for a media policy to respond to media inquiries.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
Is Social Media Marketing Overrated?
Social media is all the rage in today's marketing mix. Companies no longer drive traffic to their websites, but rather to their Facebook pages. But what is the true ROI (return on investment) for social media? And, what about all the smaller organizations that have full social media campaigns but find it simply doesn't add value to their marketing campaigns?
Inspirational Leadership Requires Character
One media personality caught my attention about three years ago, principally because everyone (and I mean everyone) was against the guy. Entire well-funded organizations had come into existence with the sole (or main) purpose of discrediting and slandering him. Any guy in the media who's so reviled by everyone else in the media, I reasoned, must be worth getting to know....
Making the Most Out of Social Media for Your Organization
In terms of marketing, digital marketing can help tremendously…if done right. For instance, page activity doesn’t always equate to new sales or qualified candidates for position openings. For organizations just testing out the waters of social media, this can be very frustrating. How does one use Social Media to his / her organization’s advantage in this digital age?

Social Media in the Workforce...Enhancement or Interruption?
Blogging, LinkedIn, Facebook, Twitter. These are various forms of social media that have infiltrated lives across the globe and have also entered many organizations’ workspaces. This technology is changing the way workers interact with each other. As great as a gift social media has been for some organizations, there is also criticism over its usage. In light of the pros and cons of social media, organizations worldwide have to decide whether social media will hinder or support their organizational cultures.
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