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The promiscuity paradox
Marketers of all stripes are discovering that acquiring a reputation and permission to market to people isn't as expandable as they might hope.

Why Physicians Need PR

Physicians, more than most professionals, need to be aware of how they are perceived by the public. A personâ€™s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they donâ€™t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire. A prospective patient does not chose a physician, healthcare provider, or a hospital, the same way he or she chooses a new Smartphone or a new set of tires. Patients want to see someone they trust, someone they feel is the best in the field, and thatâ€™s why a well planned public relations campaign is so very important to building a medical practice.

Press Release Basics for Internet Publicity Or Mainstream Media Submission
Press releases are relatively simple to write. However, there is a specific formula that you must use or you could damage your credibility.

Handling Rejection from the Media!
Rejection means the media isn't interested in what you have to promote that day...there is always another day. Don't take rejection personally...it could be more about timing than anything else.

Online PR: The free local business booster
If you own a local business, even if it’s just a small mom and pop store, there’s good news when it comes to online PR. You can win big with online web marketing and localized public relations to generate free messaging or promotion for your business.

The 7 Advertising Techniques
Advertisement is a promotional campaign implemented to increase the sales of a certain product or service. The advertisement is channeled through different media outlets including newspapers, television, radio, billboards and the internet. At times, it is referred to as mass promotion because it can reach a large number of people in a single message.

The Secrets to Successfully Landing Media Coverage

When it comes to approaching the media, keep in mind that there is no one media outlet. You are not pitching one story, nor are you pitching one media source. To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets. Each media source has needs and interests that are specific to it. The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

An Easy way of Link Building for your Web site's Link Reputation and Popularity.
Have you ever stressed over link building and thought of it as a major chore? Lot's of people think this way, but link building does not have to be all that hard.

The Ins and Outs of Small Business Public Relations
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

Youre Placing A Story Where
Press coverage, whether large or small, can all be used to help build a powerful and effective media campaign.

Yes You Do Need more Media Training
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.

Social Media Bridging the Age Gap: The Demise of Generational Differences
There are labels and definitions for each generation. Are you a Boomer? Gen X? Gen Y? We're told how each generation feels and thinks and why they can't relate to all the other generations. But you know what? At the end of the day, it doesn't matter.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game. So if you’re stuck focusing strictly on the media home runs, rethink your strategy. Don’t limit your pitches to the national media outlets; there’s a huge media world out there. Broaden your approach. Broaden the media bull’s-eye you’re targeting.

How to sell stories into journalists - hints and tips
Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process.

How to Keep Your PR Clients Happy in a Tough Economy
As potential clients struggle with dwindling budgets, PR practitioners must deliver more bang for the buck. This requires walking a fine line to create value for clients without falling into the trap of over-servicing the squeaky wheels.

6 Best Tips to Online Cost Effective Marketing
Is your business experiencing stagnation with the Recession? If so, continue reading.

Life After Military Service

There are 2 type of heroes: Those that risk their lives to protect their family and fellow countrymen, and those that risk their financial security to preserve the fundamentals of their country's principles. You have served our grateful nation and protected us from the evil that surrounds us, and we are eternally in your debt. You are a true hero, even though I know your honor does not allow you to think of yourself that way. You, more than anyone else, understand what it means to live for something and being prepared to defend something. This is why I believe the entrepreneur is the second type of hero. Our county was founded on rugged individualism and the opportunity to pursue our own path to success, not to have our success dictated and determined by someone else. The entrepreneur does not rely on a safe and secure wage, but ...

Social Media EXPOSED: How YOU Can Use Social Media To Get More New Customers NOW
Unless you have been living under a rock for the past five years, you’ve no doubt heard the term “social media.” At its core social media is a platform for creating relationships.

Be Your Own Publicist: How to Write Savvy Online Press Releases
Learn how to be your own publicist in just a few, easy steps. These simple writing tools will teach you how to write effective, impressive online press releases.

Social Networking
Seven reasons you should embrace social networking: 1. Your competition has embraced it. 2. Your customers are using it. 3. You want to be social.... 4. Pay Per Click costs are increasing. 5. SEO isn't easy anymore. 6. You want to drive new prospects to your website. 7. You will get a return on your investment.

Newspaper problems doesn't limit value of public relations

While the closing, altering and economic struggles of newspapers is an ominous sign for the media, it puts public relations in a difficult situation. To whom do we pitch? In this article, veteran PR professional Michael Kleiner opines that this doesn't have to be the case and there is still value in and need for public relations. We must harness skills to pitch in the Internet and technological age. In fact public relations may be in a better situation than advertising to do this.

A Few Crucial Strategies to Beat the Recession

While economic turmoil continues to intensify, savvy business owners find ways to sustain and grow their revenues. Even tough economic times present opportunities for the ones who use creative strategies to promote themselves. After all, it is possible to turn challenges into opportunities and take your enterprise to the next level, despite gloomy economic forecasts. The article below will inspire you to take action, overcome the odds and achieve the success you deserve.

I Know What the Media Wants
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want.

How to choose a publicist
The best way to gain good publicity for your small business is to hire a good publicist. To help you choose a publicist, you need a checklist to assess the qualifications and experience of the publicist.

Big Isn’t Necessarily Better
The temptation is strong for writers to devote all their time, energy, and money to pursuit of the biggest, most impressive publicity prize when they’re promoting themselves and their work. But you can utilize practical marketing options that may ultimately bring bigger payoffs.

A Quick Public Relations Media Review
A quick overview on how to pitch the various media outlets.

How I Managed $20,000,000,000 By Age 32 By Wade Slome

In these very uncertain financial times, many people are unsure what to do with their money, their debt, their portfolio etc. So, they need to find a qualified person to help them. Let me introduce you to Wade Slome, CFA, CFP. At the age of 32, Wade Slome managed $20,000,000,000 and in the pages of this book, we get to know him, his background and his accomplishments. In addition, he shares his finance philosophy and gives us insights about how to choose an advisor and much more.

When times are tough, Market, Market, Market!

Tough times drive most business owners to look for ways to cut costs. The fact is, there are two ways to maintain viability when the economy is bad. You can either cut costs, OR, increase sales! I know it sounds a little wacky, but think about this for a minute. If everybody is cutting costs (marketing/advertising), then those vehicles for delivering marketing and advertising are hurting too. Not only that, there are fewer messages out there screaming at your prospects than normal. This is when you want to spend money to tell people you want to do business with them. Don't go into a shell and hide. This article will look at this idea in greater depth.

Strike While the Iron is Hot Using the Recession to Your Advantage
These last few weeks of our economic downturn got everyone wound up. From business owners, to CEO’s and back to the consumers – everyone is at a panic about the recession, and the bailout we are in. But what is a recession, really? How is it lack of bailout impacting your life?

A public relations coup
How I got the Globe and Mail newspaper to feature me in a story about moonlighting.

Strategies For Utilizing Social Media Outlets
Today there are more and more people who are beginning to use social media outlets to help promote and market products. There are many ways that you can learn how to use these social media outlets to increase sales if you know what you are doing. In fact, many people are beginning to realize that this is a top marketing strategy.

Making Money in an Economic Downturn
If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck.

Utilizing Your Press Coverage
There are countless ways in which you can effectively utilize copies of articles or tapes of programs you have appeared in. This media can be like gold if utilized properly.

Thats What Makes Media Magic
You never know who is going to see or read a particular story, and if you don't do the interviews and utilize your press, you never will.

Effectively Working Your Media Coverage
If you’re creative, you can turn an initial media opportunity into ongoing press coverage.

If You Dont Run This Story Im Taking It To Your Competition
You want the media to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.

13 Lessons Learned on Approaching the Press

Until I did my first public workshop here in Boston last June, I didn’t realize the amazing similarities of my work as a publicist and how it relates to the work I know do with helping my coaching and consulting clients to land large corporate contracts and sponsorship programs with Fortune 500 companies. Since then, these ideas have been rattling around in my mind and I thought I’d share them with you.

The PR Advantage
PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating.

Easy Steps to Start Internet Marketing For Your Website
Having a web site and selling a product is a good way to make money. But having your site is not sufficient for driving potential customers to that site. You also need to do some marketing. The general rule is that the more marketing you do the more money you're likely to make as a result.

The PR Release Is Done - Now What?
Now that the press release is ready to go - it's time to let it do its work, but first you need to do your work. Do you know the right contact to send the release to? Are you sending it to the right address, fax, or e-mail?

Press Release Review
A quick overview to review before sending your releases out.

Long Term PR Strategies To Make More Money
Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy.

The Small Business Marketing Success Secret

The biggest problem that most small business owners have with PR is that they don’t fully understand the process or how it can help build their business or establish their brand. Most think that public relations is only for large corporations or those in the entertainment world and that it has to do with stunts and smoke and mirrors. None of those perceptions are correct. Why should entrepreneurs and small business owners use PR? Because it can build a business and establish a company’s brand. Because it works!

Tracking Your Media Coverage

Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any of the media outlets on your distribution?

The Press Release Format
You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media outlets, you vastly improve your odds for having your announcement published and broadcast.

Why You Absolutely Do Need PR To Succeed

Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. If you’re going to spend time, money, blood, sweat and tears launching your service or your product, it makes no sense not to do everything you can to effectively market your company and reach your target market. If you’re running a small business, you don’t have the marketing arm of an Apple, or IBM or GM to do your promotional work for you. You’re either trying to handle your marketing in house, or you’ve brought on a PR firm or media relations consultant to handle your marketing for you. However you’re approaching it, you need to be truly media savvy to be effective and reach your customers, prospects and clients.

Pitching Lessons

To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

To Phone or not to Phone (pitch) The Media

You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

Prescription For Responding To Media Inquiries From “The PR Doctor

If someone from the media called you or showed up today and started asking you questions related to your business, would you know how to respond? Unfortunately the response to this question is often a resounding No! And being unprepared or ill-prepared to media inquiries can have serious consequences to your organization and its reputation. “The PR Doctor” strongly believes that all organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential. “The PR Doctor” offers the following prescription for a media policy to respond to media inquiries.

Taking Your Business' Marketing In Your Own Hands – and Winning

At a time when Washington and Wall Street seem to have little or no connection with Main Street Wall Street seems to do fine no matter how much of the rest of the country is suffering, but it’s the rest of the country that matters when it comes to growing the economy. It’s more important than ever for you to reach your target market and build a bridge between you and your customers. While those around you are trying to figure out what to do, or are looking at Washington or Wall Street for answers, you can take your business’s marketing matters in your own hands – and soar!

Effective Writing: Where Have You Gone?
There are several poorly written articles circling the bowl on a daily basis, and this may end up being yet another one, but it's alarming to me that professional journalists consistently botch spelling and grammar. It used to be newspapers, magazines, and books served as an example of the proper use of punctuation, word groupings, grammar, and synonyms. Not anymore.

How to Maximize Local PR

Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.

Social Media Pro … Maybe It’s Time to Get a Productive Job!

Even though news spreads of PR people, publicists who send scathing emails, tweet callous responses, post graffiti; they really want you to believe social media is where their expertise shines. Problem is the majority of requests for assistance, a response from someone, anyone the quieries go unanswered according CandyTech. At Gartner Research's huge technology conference one analyst said there's a solution...there's an app for that. So much for PR's "sure thing."

Developing A New PR Approach
Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies.

A Guide to Working with the Media
You may have phenomenal goods and services, but people will need to learn of you and your company before they know what you have to offer. The following serves as a guide to prepare you to work with the media.

Get in the Media
Being popular is important. Think of the media as the "cool" crowd- you want to get in with them. The following article discusses how to achieve such a status.

Why Getting Published Can Help You Network

Recently, an associate of mine who’s read my books and attended some of my training sessions, called me up and said, “I really love your material, but [oh, I always worry when there’s a “but”] why don’t you emphasize your ideas about creating your identity as a brand and how it affects your networking efforts more?” He went on to say, “That idea has made a huge impact on my business, and I don’t hear you talking about it very often.” Well, he was right. I haven’t talked a lot about it in my material, though I should. (You’ll learn why I haven’t up to this point at the end of the article.)

Using Press Releases To Boost Your Website Ranking
What you may not know is that press releases are for more than just distributing news to the media. The online press release can provide a significant boost to your search engine rankings if formatted correctly and distributed through the right media outlets. Learn more in this article on using press releases for boosting SEO.

Want to Be A PR Success story? Think Like the Media
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

An intro to Social Media Optimization for your Business
Do you want to enter the realm of social media for your business, but you don't know where and how to go about it properly? Using social media outlets such as Facebook, Twitter and many other can be a powerful way for your business to be a part of the online community to create awareness and engage an online audience.

The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

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