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Tips on taking your thought leadership campaign to market: Four - media
This is the fourth in a series of six articles on how to take your thought leadership campaign to market.

How to Convert PowerPoint to MPEG
Sometimes, we may hear people ask: how to convert PowerPoint to MPEG. So, what is MPEG? Why do they need to convert PowerPoint to MPEG?
The Search for the Best Storage Solution
The search is on for the one great, the one indispensible storage solution...the Holy Grail for content users everywhere! Flash folks say they've got the solution. Drive people know they've got it. Tape/optical? They're in the middle of the frey too.

Search for the Best Storage Solution
The world never seems to run out of things to say, things to show. Storage could be one of the next best continual opportunities for entrepreneurs..

Other media players Related Articles

Can MicroStart Have a Significant Impact on Policy and the Environment for Microfinance?
MicroStart programs establish an action-oriented framework for bringing key players together to learn about microfinance development. These players include government policy makers, private sector actors (potential social entrepreneurs or financiers), MFIs, and other donors.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Imagine a Bigger Market and You'll See a Bigger Market
Scientists in two studies at the University of Virginia discovered that softball players and golfers who had good days perceived balls and golf holes as larger than the players who had bad days. The question is, Did this difference in perception cause the player to have better days or did the day's performance cause the players to perceive the ball and holes as bigger?

Synergy, The Power of the Flock
What happens when a group of players with mediocre talent outperforms a team of superstars? Just because you have a group of players playing together doesn’t mean they’re a team. “It’s easy to get the players. Getting them to play together, that’s the hard part,” said Casey Stengel, the former great New York Yankee manager.

Why Authors Need a Great Headshot with Tips on How to Get One
While the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster. I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Team Excellence Second Ingredient - The Right People
Having the right people on a team is fundamental to top performance. Too often we take for granted the players we are given for a team regardless of whether they are right for it or not. That is a mistake. This article describes a process to remove the wrong players.

Tennis...a lesson in life
The title says it all! In tennis and in life we learn and grow from our experiences and the examples and metaphors in this article are sure to be helpful to tennis players and non-tennis players alike.
The Bozo Explosion
It's worth 4 minutes to read Guy Kawasaki's "What I learned from Steve Jobs." He lists 12 lessons not to be lost or forgotten -- worthy, because unlike other such articles, Guy has been inside the tent and experienced first hand what it was like to work with Jobs (he was the chief evangelist of Apple). I particularly like lesson #9 -- A players hire A+ players. This is precisely why hiring the right people is still your most important leadership skill.
Only A Level Players Need Apply
“A” level players want to work with other “A” level players. It makes them better, stronger and even more productive. So, the question is how much time and energy and effort do we spend trying to make “B” level players into “A” level players? How much success have we had? How about instead today we make a commitment to go out and start finding and bringing in“A” level players.
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