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Increase Sales by Demonstrating an I Love to Meet Strangers Sales Skill 24/7
Meeting and greeting strangers is part of business. If your goal is to increase sales, learn how you may be one out of three who are uncomfortable using this sales skill and what you can do about it.

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Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.

Shopping Online for the Holidays
A recent Yahoo!/Harris poll had some telling results for small business owners.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.

Will You Outlive Your Savings?
A significant number of Canadians are worried they will run out of money during their retirement, according to a poll conducted for Investors Group. The poll showed 62% of non-retired respondents had some level of concern about possibly outliving their savings, with 30% saying they were "very" or "extremely" concerned. When it comes to planning for their retirement, 29% said they had no idea whatsoever how they wanted to spend their time, making it impossible to plan.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

How To Use The Poll Component and Poll Module Within Your Joomla Content Management System
How to insert a poll into your website using your Joomla administration panel.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

A Lesson from a 4-Year-Old
If we were to conduct a poll among the readers of this column to determine how many of you could sing or dance, I fear that we would receive the overwhelming message that the vast majority of adults feel they have no talent in these areas. On the other hand, if we were to conduct the same poll among 4-year-olds, we would find that virtually all of them are convinced they can sing, and virtually all of them have confidence in their ability to dance.

The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.

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