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media relations campaigns Tagged Articles
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Public Relations Success Stories
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| What makes public relations so fascinating are the unexpected perks. While you’re reaching your target market and promotional goals via public relations that press coverage can also lead to other money making ventures and career opportunities. |
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Other media relations campaigns Related Articles
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Public Relations Prescription for Healthy Media Relations from the PR Doctor
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| Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations. |
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“The Top Ten Public Relations Errors That Are Hazardous To The Health Of Your Media Relations”
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| Developing and maintaining strong healthy media relations and positive media coverage is a real challenge. Today we have a very competitive and a 24/7 information overload news environment. Your “PR Doctor” and other professionals must adapt to the increasing importance of electronic communications and related technologies to remain professional and competitive. And strategic thinking and processes to manage PR programs and campaigns have become essential.
If we use a “preventative medicine” approach to healthy media relations, we need to identify the top 10 public relations errors we want to avoid. Here are your “PR Doctor’s” top 10 public relations errors to avoid. |
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Lead Generation Ideas & Options
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| Not sure what media to use to promote your business? Email campaigns, search engine optimization, or tried and true postcards? Its important to get it right because you have a limited number of dollars to invest in promotion.
Here are the media that are most appropriate for lead generation campaigns – check those that you believe are appropriate for you, and test them out. Don’t forget to track and measure your results. |
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A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
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| How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series. |
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A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
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| How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series. |
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A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor
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| How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series. |
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Manage PR and Media with a Specialist
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| Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists, create and place online/offline advertisements, or track and measure the results of campaigns. Use Demand Metric’s downloadable Media Specialist job description to formalize the role of media relations in your organization, and get a handle on this function. |
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Knowing the Job Scope of Your Company Media Specialist
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| Media Specialist is responsible for managing media strategy and relations. Additional responsibilities include: planning, writing, and distributing press releases; development of online/offline advertising campaigns; tracking, measuring, and reporting campaign results; and selecting media channels. |
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Is Social Media Marketing Overrated?
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| Social media is all the rage in today's marketing mix. Companies no longer drive traffic to their websites, but rather to their Facebook pages. But what is the true ROI (return on investment) for social media? And, what about all the smaller organizations that have full social media campaigns but find it simply doesn't add value to their marketing campaigns? |
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Developing A New PR Approach
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| Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies. |
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