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Media 101 for political novices: Leave the witchcraft out of It
This election season is rife with opportunities to learn about what NOT to do when crafting a public message. One of the most basic rules is to avoid endorsing negative images the public already has. It's a good rule of thumb for anyone in the media spotlight.

Crisis Preparation: It isn't just for Fortune 500's
Crisis can hit any business at any time, dealing devastating blows to hard-earned reputations and impacting your bottom line. Preparation for surviving and even prospering in a crisis isn't just for large businesses. Every business can and should know how to respond when the worst happens.

Media Matters: Why talking to reporters makes good business sense
These days, business requires sophisticated communication with clients and customers. Few business executives would quarrel with the notion that promoting your business is a smart idea, but too few understand the value in a free communication tool that is often much more powerful: the news media.
Media Training, Marekting-Oriented Business Communication Go Hand In Hand
In the business communication training I've conducted over the years, I've found that communication skills don't have to be limited to the obvious focus on writing training and presentation skills (public speaking) training. There's more to getting your marketing message out there, and it involves reporters, editors and producers and their never-ending quest for "the story." It's all about media training.

Other media relations training Related Articles

Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.
Use The Court of Public Opinion for Litigation Support - Get The Public On Your Side When Stakes Are High
Winning or losing in the court of public opinion can be just as important as what happens in the halls of justice. Lawyers and their clients need to develop litigation media relations strategies as part of their overall litigation support weapons. Media is a tool in your bag, you've got to use it. If you don't know how, or don't have the time, contact a public relations professional to help
“Your PR Doctor’s Prescription For Healthy Local Media Relations”
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
“The Top Ten Public Relations Errors That Are Hazardous To The Health Of Your Media Relations”
Developing and maintaining strong healthy media relations and positive media coverage is a real challenge. Today we have a very competitive and a 24/7 information overload news environment. Your “PR Doctor” and other professionals must adapt to the increasing importance of electronic communications and related technologies to remain professional and competitive. And strategic thinking and processes to manage PR programs and campaigns have become essential. If we use a “preventative medicine” approach to healthy media relations, we need to identify the top 10 public relations errors we want to avoid. Here are your “PR Doctor’s” top 10 public relations errors to avoid.
A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series.

A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series.

A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series.
Manage PR and Media with a Specialist
Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with journalists, create and place online/offline advertisements, or track and measure the results of campaigns. Use Demand Metric’s downloadable Media Specialist job description to formalize the role of media relations in your organization, and get a handle on this function.
Preparing for A Media Interview
Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before.
Pitching Lessons
To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

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