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Media Relationships
Media relations is the art of building relationships of trust and mutual interest with reporters. It�s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don�t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.
How Public Relations Can Help Your Business
If you think public relations is only for big companies, think again. Public relations is a tool that any company should use to grow and differentiate itself from its competitors.

2008 PR Trends - What's In, Out, and New for the New Year?
Public relations will become a necessity for almost virtually any and every business, no matter how big or small. Here is how you can stay above the PR curve for 2008.

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The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
How Companies Can Heal Their Wounded Personal Relationships
A crisis is gripping the business community that is deeper and more far reaching than most people realize or even imagine. At the heart of the crisis is peoples ineffectiveness at managing their relationships. The root cause of these failed relationships is failed communication. None of us have ever been taught how to appropriately communicate with each other and thereby nurture our relationships with each other. What makes all of this particularly disastrous is that personal relationships are the foundation for accomplishment and satisfaction in life. Many people fail to appreciate the importance of maintaining their relationships.

Social Media EXPOSED: How YOU Can Use Social Media To Get More New Customers NOW
Unless you have been living under a rock for the past five years, you’ve no doubt heard the term “social media.” At its core social media is a platform for creating relationships.

National Publicity Summit – Should You Go?
As a publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Here's a run down of the reasons I've decided to go.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Internet Networking Marketing – Do You Know the Basics for Setting up a Twitter Profile and Page?
If you are an internet networking marketer, social media sites such as Twitter can be a great source for building relationships via the internet. You need to know the basic fundamentals for setting up a Twitter profile and page to enhance your personal branding online and building relationships.
Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
Using Free Samples To Build A Social Media Presence
Social media has a become a vital resource to both small and large businesses. These websites give businesses a platform from which to interact and build relationships with their customers. Many businesses also use social media to generate company awareness and expand their client base.

Make Social Media Marketing Work With Retail Product Sampling
Social media marketing is very effective for attracting new customers and developing relationships with current customers. However, there are multiple ways business owners can use social media marketing to advance their business. One of those methods is utilizing product sampling, or free giveaways.

Are we allowing social media to ruin our real relationships?
I estimate the total number of different people that I am connected to online is more than 3000 people. I am a minnow of course. I can’t imagine life for those with more than a million twitter followers! The key for me is that I have real relationships with about 150 people. Significantly Robin Dunbar’s number has been the constant for me pre and post social media. I believe we are allowing social media to ruin our real relationships when we are doing or not doing certain things.
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