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A Guide to Working with the Media
You may have phenomenal goods and services, but people will need to learn of you and your company before they know what you have to offer. The following serves as a guide to prepare you to work with the media.

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Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.
Focus on customer service and satisfaction
Focus on customer service and satisfaction. Our affiliation with all the major carriers has attributed to significant growth but our #1 focus since day 1 is customer service and satisfaction. Because we’re a small business we try to build personal relationships with management owners. We’ve adopted a large corporate feel in that we have 20 representatives who can do technical support – each company will have a dedicated representative and three tiers of backup reps. Our clients establish relationships with certain representatives and we try to match the personality of our client with our staff.
Add Corporate Blog Marketing to your SEO Toolkit
Want to increase your company’s presence online quickly and stand out as an industry leader? Start a corporate blog campaign with your company. When maintained properly, a corporate blog allows CEOs and other business executives the opportunity to connect on a personal level with prospects, increase sales and reach out to endless media representatives.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

It was going to be a cold winter
Make sure your information about your market is coming from reliable sources!! Do not judge your market conditions only on the conditions of your sales and profits or the news media. a. Shop your competition - see how they are doing b. Talk to your customers about their plans for future purchases c. Talk to businesses in other industries d. Talk with and listen to members of your association e. Talk and listen to sales representatives From the book "Bad Business Assumptions" Chapter

Ten Twitter Tips For Work-at-Home Moms
Social Media is quickly growing into one of the most-used marketing tools for work-at-home moms. One of the largest social media websites, Twitter.com, can be an effective way to spread the word about your business and learn from other top representatives in your business niche. However, it can take a lot of time to determine the best ways to use Twitter effectively for business.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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