Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

media resource Tagged Articles



If You Dont Run This Story Im Taking It To Your Competition
You want the media to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor.

Other media resource Related Articles

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
9 Tips for Making the Most of The National Publicity Summit in New York
To sell your book or product, you have to do whatever it takes to create a buzz. As a public relations professional, the best thing I can do for my clients is stay current with my media connections so that I can pitch their topics. A resource I’ve clued into is the National Publicity Summit in New York City. I attend this event to meet media once or twice a year and have gotten clients booked on Fox News, CNBC, NPR and in a number of national magazines as a result It’s not an inexpensive event, but I have found that it’s an efficient use of my time and money.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Article Marketing: 7 Essential Elements of an Article Resource Box That Gets Clicked
Distributing your articles to various article banks and directories online won't work for you unless you have a well-developed resource box. A great resource box is important to the success of your article marketing efforts because it is the key element that will drive traffic back to your site. Here are the 7 essential elements that you need to include in your resource box for maximum clickability:

Time Management
The world’s most precious resource is not oil, gold, or the almighty dollar; it is time. Since it is a finite resource and no one knows how much time they are guaranteed, it is important to maximize efficiency in all of your business ventures.
Resourcing B2B social media
Tips and advice about how to resource social media in a B2B business.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
Using Free Samples To Build A Social Media Presence
Social media has a become a vital resource to both small and large businesses. These websites give businesses a platform from which to interact and build relationships with their customers. Many businesses also use social media to generate company awareness and expand their client base.

Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Traffic to Your Site
Syndicating your articles online, also referred to as article marketing, is the #1 way to drive traffic back to your web site, if done correctly using an author resource box. Your author resource box plays just as strong a role in the makeup of your article as does useful content. Here are 7 steps you can take in your author resource box to drive targeted traffic back to your web site:
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Small Business Internet Marketing

Clues to Increase Sales -- Listen to the Buyer

9 tips to increase ROI in PPC Campaigns
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.