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media source Tagged Articles
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The Secrets to Successfully Landing Media Coverage
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| When it comes to approaching the media, keep in mind that there is no one media outlet. You are not pitching one story, nor are you pitching one media source. To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets. Each media source has needs and interests that are specific to it. The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.
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The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
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| The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media.
So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media. |
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Other media source Related Articles
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10 mistakes of media relations
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| Too many companies make fundamental mistakes in dealing with media. By being fully aware of the pitfalls, your media liaison can be a source of strong profile. |
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Someone Freelance This Way Comes
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| Freelancers are scruffy, always stressed, occasionally bathed, difficult to get ahold of, and constantly on deadline. Then why are they your best source for media coverage? |
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The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
| |
| The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media.
So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media. |
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Ethanol Fundamentals
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| There's much said about ethanol as an alternative fuel source in the media today. This article is a primer on ethanol and why it's attracted large numbers of advocates and adversaries. |
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Media Relations Training Should Focus On Knowing What Motivates Reporters
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| Automatically distrusting reporters could be a lost media relations opportunity. Welcoming them to your place of business or nonprofit and feeding their curiosity and professional pride by offering to act as a source ("on background," perhaps) could be a lasting step in the right direction. Trust them until they give you a reason not to. If that happens, by all means fight back. Go directly to their editors or producers and tell them you've been wronged. That way, you're going after their only real agenda - themselves. When I run media training seminars for government agencies, nonprofits and companies, the first topic I address is "agenda." There's a misonception out there the media routinely pursue political or personal agendas in the way they cover stories. The real agenda is their professional success. |
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How to Launch a Targeted PR Campaign
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| Media begets media; that’s the name of the game. So if you’re stuck focusing strictly on the media home runs, rethink your strategy. Don’t limit your pitches to the national media outlets; there’s a huge media world out there. Broaden your approach. Broaden the media bull’s-eye you’re targeting.
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The Secrets to Successfully Landing Media Coverage
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| When it comes to approaching the media, keep in mind that there is no one media outlet. You are not pitching one story, nor are you pitching one media source. To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets. Each media source has needs and interests that are specific to it. The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.
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Is Old Media Relevant?
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| Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales?
You bet.
While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results.
Here are 5 reasons to include Old Media in your publicity and marketing campaigns: |
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Legal Marketing: Blog opportunities
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| As social media becomes a more credible source of information, it’s becoming a major influencer when choosing a law firm. Lawyers are getting younger and younger. As each month, year, and day passes, a new generation is rising to the plate – a generation that has grown up in the social media world. |
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How to Prepare The Source Files for Language Translation
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| Preparing Source Files for Language Translation frequently referred to "source language" files or "source files." For companies new to language translation services, the biggest surprise may be the number of source files that can be required for a complex project, e.g. an extensive website localization project. But just what is a source file?
In most instances, source files will refer to project files which contain text that must be translated and localized. This could include graphics files (e.g. Adobe Illustrator or Adobe Photoshop) which contain editable text layers. The most common examples of a text-based source file would be a Microsoft Word file, a FrameMaker file or an XML file. |
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