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No Holds Barred: Schwartz Takes Onex to the Top
In 1983, Schwartz founded Onex with one single mission at hand: to search for and acquire under-managed and undervalued companies, streamline their operations, and sell the acquisitions for a profit after their asset bases had been added to. Early on, Schwartz focused on purchasing such big name companies as Purolator Courier Ltd., an in-flight catering company called Sky Chefs Inc., and Beatrice Foods. He sought to acquaint himself with companies that already had a recognized brand name that he could draw upon.

Other media spotlight Related Articles

How To Manage Media In A Crisis
Something has gone wrong -- perhaps terribly wrong -- and your organization is in a crisis. The telephone is ringing off the hook, employees are agitated, you are in the media spotlight. How do you turn down the heat? Just as important, how can you avoid making things worse? This veteran crisis manager provides a checklist based on hands-on experience in managing crises in different industries and countries.
CEOs That Are Introverts
Often there’s a perception that to be a successful CEO, you need to be an extrovert. Media and pop culture reinforces this – we regularly see people that are comfortable in the spotlight and equate them with the model of success.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
How To Tell Your Story In The Media
Publicity is one of the most effective marketing tools you can use- but how do you promote yourself to the media so they will give your business the spotlight it needs? Read on to find out.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
Media 101 for political novices: Leave the witchcraft out of It
This election season is rife with opportunities to learn about what NOT to do when crafting a public message. One of the most basic rules is to avoid endorsing negative images the public already has. It's a good rule of thumb for anyone in the media spotlight.

Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.
How to Appeal to People with a Different Spotlight Style
Everyone has their own Spotlight Style – the way they draw attention to their gifts and talents, their services and products, and their unique flair. Embracing your Spotlight Style is the key to applying your authentic voice in all of your marketing activities – and the good news is, it is possible to attract people with similar and different Spotlight Styles.

How Your Procurement Practices Affect Your Sales and Brand
Ethical selling and procurement (purchasing) is now in the spotlight. Harvey Norman’s recent publicity surrounding their supposed sourcing and use of Australian native old growth forest timbers in their Chinese made furniture has drawn light on retail procurement practices. Procurement is now fairly and squarely in the spotlight and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s brand, reputation and sales revenue.

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