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Youre Placing A Story Where
Press coverage, whether large or small, can all be used to help build a powerful and effective media campaign.

Other media story Related Articles

Writing a Kick Ass Media Release
Many businesses have a great story, unique product or special service that would interest the media. But how do you make your information stand out? What are the key aspects of a good media release? And how you can you write your own media release in a professional way? Writing a 'Kick Ass' Media Release will give you the professioanl edge.

“A Positive Look at Media Interviews and A Prescription for Successful Media Interviews”
As you read the headline, I can almost hear some of you asking, “How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media interview.” Well, I want to tell you that in more than 35 years of media interviews in my professional career, I remain positive about media interviews and will share some thoughts with you. And just in case you might believe that all those media interviews were fun & friendly, I can assure you they were not. So you are wondering how to look at media interviews in a positive light and view them as an opportunity to tell your story. Here is my prescription for you.

A Prescription From The PR Doctor For A Healthy Pursuit of Media Corrections
How many times have you heard someone complain about some inaccurate segment of a news article or radio or television story? Have you ever been upset about a news story and wanted to pick up the phone or write a letter to “demand a correction or retraction?” Do you have any idea about how to go about contacting the media when it comes to requests for corrections? The manner in which people contact the media and their demeanor can have a very strong bearing on the response they receive. Unfortunately, there are so many times when people pursue the media for corrections in an unhealthy and negative manner. The PR Doctor has developed a prescription for you to use to pursue media corrections in a healthy & positive manner. The prescription includes the following ten (10) prescribed strategic actions.

4 (plus one) Sure-Fire Tips to Grab the Media’s Interest
The story is king when it comes to the media. Your challenge is to discover how to pitch that story in a compelling way, in a way that will be sure to grab the media’s attention. But to do so, you need to find how to spark and hold their interest. The following are some sure-fire tips:
The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

When & How To Call The Media
You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order.
How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
You Don’t Have to Be in a Major Media Market to Benefit from PR
If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.
You Don’t Have to Be in a Major Media Market to Benefit from Public Relations
If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized.
Considered and planned PR equals better results
Over the past nine years of working in the PR industry I have seen a massive shift change in not only the way that the media operates, but also what makes a good story. Today, good PR is definitely about quality not quantity and as such I have outlined the steps and some tips that should be considered before releasing a story to the media.
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