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"Blue Print” for change - personalizing your brand
Tuesday I had the great pleasure of hearing a presentation from Tony Chapman founder of Capital C. Tony’s firm may be best known for the “bride has massive Hair Wig Out” YouTube video that created such a buzz a few years ago. The video was viewed 2.8 million times in just two weeks. It was brilliantly done and it help support Sunsilk’s brand of hair care products campaign.
Where Are You in Social Media Adoption Curve?
As I inch closer to publishing my new book Marketing 2.0, I continue to observe the wide spectrum of early adopters and those who have heard about this social media stuff but haven’t bought into it yet.
Social Media Marketing For Small Business
Where does social media – networking sites, forums, blogs, wikis and the like, fit with your overall marketing strategy? Social media does not replace all of your other marketing – it just changes the mix. When I look at a company's marketing I categorise it into two main areas – Online and Offline. I then break these down into further categories.

Other media strategies Related Articles

“Seven Simple Strategies To Increase Your Visibility In The Media From Your Strategic Thinking Business Coach”
Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it? If you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strategic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Secrets of Power Marketing Promote Brand You
Enjoy the summary of this best selling book - the first guide to personal marketing for the non-marketer. Read about the five key strategies to help you get more from your personal marketing efforts. The strategies: Manage Perceptions; Build Relationships; Work with the Media; Use Leverage and Harvest your Database.
How to Use Social Media to Market Your Book
Social media web sites, such as Facebook, YouTube, Twitter, and even MySpace, can be perfect places to market a book. If you are already connected to the online networking and media world, stay there, and start promoting your work. If you are not connected, consider adding a few of the following strategies to your marketing tool kit.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Why Companies Should Embrace Social Media Marketing
Online users are flocking to Social Media sites in their millions; "net savvy" marketers are busy looking into ways and means of capitalizing on these mass markets and are at the forefront implementing marketing strategies that are designed to be cost effective and easy to change when market dictates. The bottom line is that online and offline companies are waking up to the fact that they need to appeal to Internet users in many ways if they want to get their piece of the internet pie. In this article I look at a few of the strategies that anyone looking to get into the social media scene should consider.
Proven Marketing Strategies For Content Distribution
There are two basic strategies how to distribute your content. First one is by using SEO strategies and second is through blog, social media and others. I want to show you how to do it correctly.
Social Media-Great Place to Make Money as Well As Staying in Touch!
In today’s world, social media’s impact on our daily lifestyles is extremely dramatic. More often than not, celebrations, or the achievement of any of life’s milestones is posted in the internet so that friends, colleagues and others you need to connect with, may share your experience. Personal issues aside, it is also possible to gain significant income from social media by utilizing the following strategies....

What Would Moses Say About Social Media: The 15 Commandments
David Warschawski, CEO of Warschawski, discusses the recent social media trend in his article, "What Would Moses Say About Social Media: The 15 Commandments". David shares best practices for incorporating social media into marketing and communication strategies without losing sight of your brand and traditional media.

Developing A New PR Approach
Marketing has shifted dramatically in the past decade. With the advent of blogs and social media, companies now have different marketing and PR needs. With that in mind, it’s important to rethink your approach to media relations. As opposed to focusing solely on traditional PR campaigns or 100% on online campaigns, consider a menu of strategies.

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