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Why is the President Obama using YouTube?
The thing that I found interesting this weekend during my weekend surf through YouTube was a video by President Obama. The three-and-a-half minute video entitled “A New Year, A New Beginning.” was directed to the Iranian people. Barack Obama is trying bring the U.S. and Iran relations closer together by addressing the people directly. Obama used the internet extensively throughout his campaign and hopes that his message has the same effect with the Iranian people.
Gain the edge in a slowed economy by increasing your online spend
In the midst of an economic downturn, online media are defying the dismal trends of all other elements of the marketing mix, so increasing your online presence has never been more valuable or more important. This article examines how businesses can develop their online presence to gain an edge in a slowed economy. It looks at some case studies of what techniques some market leaders are employing to gain a competitive advantage online.
What is Social Media Marketing?
As a marketer, I find this topic overwhelms and confuses many business owners. Quite frankly, even in the marketing world - the jury is still out on the trends. But rest assured - social media is not going away. As our children grow up and take over corporate North America, the names of the tools may change, but the overall usage will only become more and more in use.
Is Social Media Killing PR?
Social media tools, such as blogs, Twitter and Facebook, represent the next big thing for growing businesses to get the word out about their products and services. So what does this mean for traditional public relations? Some bloggers have gone so far as to pronounce PR dead in the water. No surprise PR folks don't want to hear that, so they gathered to discuss that very topic. Their conclusion: Times, indeed, are a-changin', but don't count them out by any stretch.

Other media tool Related Articles

Social Media: A Highly Effective Tool for Non-Profits
This article talks to those who operate a non-profit organization (or work with them). The topic is about Social Media and how to use it effectively to create a community to increase donations. Social Media is yet another tool that we can use as part of our overall marketing strategy.
A Real Life View of PR
Many mistakenly view PR as an emergency measure, a tool to be utilized during a crisis, or as a temporary supplement to a marketing campaign. In reality public relations is the most effective strategic business tool at your disposal. You should be garnering media coverage within the second or third month, but an effective media relations is not something that you do for a couple of months, put in mothballs for a year.

Do You Have a Social Media Strategy?
While Social Media is the newfangled thing for everyone to talk about, monitor and watch these days amongst marketers, I see a day in the future when social media will be yet another tool in a marketer's tool belt just as "cable" is now just another line item in a marketer's advertising budget. We will get to a day when marketers can't imagine developing a campaign without at least considering how their brand, or new product or service offering might be expressed digitally across a range of social media options.
The Power Of Social Media For Marketing Your Business
Social media can be a very powerful tool for promoting your product, service, or brand. But be careful. If social media is misused, it can turn off your followers. Unfortunately, this type of exodus is quick and permanent. Social media tools make it easy to unsubscribe or unfollow. That means you don't have second chances and you have to be extra careful with your dialog.
Examples of Social Media
Social media can take many different forms. Popular networking site including Myspace, Facebook and LinkedIn are social mediums most commonly used for socialization and connecting. Social media has also become a tool for effective marketing.

Developing a Social Media Presence on Facebook - Is It for Your Nonprofit Organization?
Today, there is quite a bit of buzz about social media, what it is, and whether or not you should develop a social media presence. And, you have probably heard about a variety of social media sites, such as MySpace, Linked In, Twitter, and Facebook. Because the number of social media sites can be overwhelming, this article's focus is on using Facebook, as a tool in your social media campaign.
Startups...Use Twitter As a Business Strategy Tool!
Successfully starting an internet marketing business today requires more than desire, it requires using some social media tools as a part of your overall strategy. The hardest part for most online entrepreneurs is choosing which of the social media tools is right for them and then implementing the tool within their online strategy. Using Twitter as a business strategy tool is definitely something to consider.
Legal Marketing: Why use Twitter?
Twitter is a widely-used and important social media tool for law firms. As I’m sure you’ve heard by now, Twitter is an incredibly popular social media tool. Most businesses have jumped on the bandwagon, though some are still holding out. And while the skeptics think Twitter is just for celebrities and teenagers, the reality is that your clients are already using it, so you should be too.
Legal Marketing: Social Media and Law Firms
Despite what the skeptics say, social media can be a powerful marketing and business development tool for law firms. Many law firms have been reluctant to embrace social media, in part because of lack of understanding and the perceived time commitment required with questionable return on investment. Even now, when many companies and firms are seeing a positive impact from social media, there’s still a lot of confusion and reluctance to embrace this new medium.
The Internet is The Newest Tool For Social Media
Social media is a method used to influence people to believe certain ideas to follow certain courses of action. Social media in the past has sold everything from toothpaste to war. Now we have the greatest tool at our fingertips…the internet.

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