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Crisis Preparation: It isn't just for Fortune 500's
Crisis can hit any business at any time, dealing devastating blows to hard-earned reputations and impacting your bottom line. Preparation for surviving and even prospering in a crisis isn't just for large businesses. Every business can and should know how to respond when the worst happens.

Media Matters: Why talking to reporters makes good business sense
These days, business requires sophisticated communication with clients and customers. Few business executives would quarrel with the notion that promoting your business is a smart idea, but too few understand the value in a free communication tool that is often much more powerful: the news media.
Media 101 for political novices: Leave the witchcraft out of It
This election season is rife with opportunities to learn about what NOT to do when crafting a public message. One of the most basic rules is to avoid endorsing negative images the public already has. It's a good rule of thumb for anyone in the media spotlight.

Other media training tips Related Articles

The Top 10 Basics of Media Interview Preparation
Counter to conventional wisdom, the person in most control in an interview setting is the interviewee and not the interviewer. That's because the person being interviewed holds the information that the interviewer needs. Many organizations find that media interview skills training can ensure their spokespersons can fully capitalize on interview opportunities and avoid missteps. In this article, we offer our top ten tips for media interview skills training. As you review them, keep in mind that no matter how friendly or seemingly inocuous, no interview is a casual conversation.
A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the first in a three part series of a prescription to present those strategic PR tips. Here are the first 10 strategic PR tips in the 3-part series.

A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the second 10 strategic PR tips in the 3-part series.

A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series.
Talking To The Media Is Like No Other Conversation You Will Ever Have
Talking to the media is like no other conversation you will ever have, it requires your full concentration and all the skills you can muster. The skills needed to generate sales from interviews are best obtained through media coaching or media training. Tips and advice are provided by a former FOX News producer,a Fortune 500 Executive media trainer and book publicist.
Media Training, Marekting-Oriented Business Communication Go Hand In Hand
In the business communication training I've conducted over the years, I've found that communication skills don't have to be limited to the obvious focus on writing training and presentation skills (public speaking) training. There's more to getting your marketing message out there, and it involves reporters, editors and producers and their never-ending quest for "the story." It's all about media training.

Effective Business Communication Connects Brevity and Clarity, and Media Training That Works
Just because you're practicing business communication doesn't mean you have to lean on cliches and hackneyed phrases. Effective communication training that stresses the link between brevity and clarity leads to business writing skills that honor your readers. A key element of media training is to learn the importance of "bridging" -- the technique of nudging aggressive reporters back to your message. That sort of effective communication is standard practice for successful politicians, and with media training you can learn to do it as well.

Sales Training Manual - Make Sure You Have Everything You Need
When selecting the right sales training manual, you must consider what media it is training for. Find the most comprehensive marketing and sales training, and use it. Here is what to look for...
Are You Ready For Prime Time TV?
While today the Internet has opened many new pathways for entrepreneus to get their story out, television is still one of the most powerful and particularly national TV the most influential of all media. So here's how you can be at your best when the TV opportunity presents itself. Follow these media training tips from some of the country's leading authorities and you'll not only do well, but you might even be invited back.

Preparing for A Media Interview
Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before.
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