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What is Your PR IQ- Part 1
Most people assume they understand the inner workings of launching a successful PR campaign. In fact, few do. With that in mind, the following are some tips that can hopefully increase your P.R. IQ.

Marketing Your Business - Getting Your Customers to Market You

Most everyone in business have nutted out a way of selling or they would not have survived to this point. There may not be a lot of science in the way they sell but, hey, when they can find an interested party it has worked so far. And that may just be the point: Most of the people I know in small-to-medium businesses confess that when it comes to finding more "interested parties" to sell to - when it comes to marketing - they are almost totally at sea.

A Marketing Cookbook for Entrepreneurs

Most entrepreneurs simply don't see marketing as a line item that needs to be taken as seriously as, say, their annual equipment or supply budget, and that's a mistake. In over 20 years of working in this industry, I've confirmed that many entrepreneurs see marketing as an afterthought or a "necessary evil." Worse, many haven't mined the data right in front of them that could give them a blueprint for how to market to their best prospects.

Four Reasons to Use Social Media for SEO
Social media is often publicized as the next great leap for marketers, and in many ways it is. However, there are indirect marketing uses of social media that are often overlooked. For hundreds of thousands of web businesses, a favorable ranking in search engines is the most powerful marketing method available.

Social Media Marketing for Sales, Actions and Leads
When it comes to marketing and sales, there are three different types of intended outcome. The first, a complete sale, is the ideal, and forms the basis of many major internet affiliate programs. The second, per-action marketing, is intended to push users through a certain chain of actions, often a non-paid website membership process or personal survey.

Social Media, Marketing and the ROI Dilemma

Unlike Google, which serves as a basic search engine, Facbook, Twitter and other social media sites have markedly different formats and face very different marketing challenges. Originally developed for friends and acquaintances to interact, the posting and images on social media sites can often be confrontational, controversial and at times obscene. The very quality that makes social media sites so attractive, the free flow of content, is precisely what makes advertisers so very cautious.

The Secret to Successful Inbound Marketing
Unlike traditional marketing that uses an advertising outreach; inbound marketing has to do with creating content, building trust, relationships and credibility. According to studies customers are five times more likely to purchase a product they found via an organic search then they are from a banner advertisement. But there is one vital ingredient that most inbound marketing campaigns miss.

Writing a great media release
Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product release, the signing of a new contract or commenting on industry issues and trends.

Get the most from a media interview
So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do? The most important thing to remember is that this is an opportunity for you to get your messages to your customers through the journalist. You are in control of the interview.

How to deal with different types of media interviews
Each medium – radio, TV and print – have specific requirements you should understand before the interview.

Key tips for managing a media interview
A media interview is a great way to get your message to your audience. So what are the key things to remeber when going into an interview?

The importance of having a media policy
A media policy is essential to maximising all media opportunities – for any type of business, even if you are working from home. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies/procedures.

Why live blog an event?
This article explains the advantages of having someone to live blog an event, such as a conference. While traditional coverage can give only a summarized report of what happened at the event, live blogging can add a host of value additions. Read to find out more...

How to be a Talking Head
The media has transformed from a one-way communications mechanism to a forum for multiple-way conversations. Those who participate in the conversation are viewed as leaders in their industry, but how do you get involved in the conversation?

Five Useful Tips For Kicking Off Your PR Campaign
Public relations, or getting publicity through mainstream media, has been around for hundreds of years and has been proven effective in bringing in consumer traffic to small businesses. But, is such an ancient marketing method still effective for today's high-tech small businesses?

How to Find Your Customer Base & Successfully Market to Them

One of the biggest mistakes you can make as a business owner is to not clearly define your target market. You may indeed have the best product or service out there, but if you're pitching the wrong target audience, it's not going to work. Define your market and develop a marketing plan to effectively reach your customers or prospects. Once you’ve successfully accomplished those two steps, you’re in the business of growing your business. Here are tips to find your competition.

Creating a Marketing Success Strategy for Your Book

Whether you’re a self-published, first-time author or a writer who’s landed multi-book deals with a major publisher, the truth is your job’s just starting. Whether you’re self publishing or going with a traditional publisher, assume that all of the responsibility for securing media coverage for your book rests firmly on your shoulders. The good news is if you utilize traditional PR, and various forms of online media including blogging and social media, you can create interest, start a buzz and develop a fan base and – sell books!

Should Social Media Replace Cold-Calling?
Has social media led to the abandonment of time-tested elements such as cold-calling & meeting face-to-face with customers or they can co-exist & be profitable.

Using social medial to market your business
You may have heard this phrase being bandied about, but aren't quite sure what it means or how it can be of use to your business. Let's demystify the online world of social media.

7 Concepts the Media Loves
Even if your media attempts have been less than desirable, don’t despair, there are several proven ways to catch the media’s eye and undivided attention.

ESCAPE THE MATRIX PROGRAMED INTO US
The events of September 11, 2001 are a benchmark for understanding that we are all programed through the matrix we all live in.

How To Pick A PR Firm
Okay so you're good at what you do. Your business is ready for prime time exposure. So how do you pick the right PR firm? What questions should you ask? And what are the right answers you should be hearing? Here's a method you can use to go about the process of finding and then retaining the right PR firm.

Are You Ready For Prime Time TV?

While today the Internet has opened many new pathways for entrepreneus to get their story out, television is still one of the most powerful and particularly national TV the most influential of all media. So here's how you can be at your best when the TV opportunity presents itself. Follow these media training tips from some of the country's leading authorities and you'll not only do well, but you might even be invited back.

Your Consulting Business and Web 2.0
Using the internet to move your consulting business forward requires more than putting up a web site. Are you really leveraging the new social media aspects of the web for the future benefit of your business? Leslie Allan prods your thinking on how to use this new medium as he reviews a provocative white paper on this important business topic.

It's All About Social Media Do's And Don'ts

As business moves forward so does advertising. Before you could send out newsletters or email to talk to customers. Now it's all about social media. Businesses are actually engaging with customers. Talking to them and responding with them by social media. This can be confusing or even exciting at times. But there's no escaping it. With facebook at more than 400 million users and keeps going higher, social media is a must have. Businesses have to go where the customers are. Here are a few do and don't when it comes to social media:

The Usage of Media as Pertaining to Presidential Elections
Main stream and viral media outlets such as blogs, youtube, face book, and others can be powerful tools when used to sway public opinion in presidential elections.

THE STUFF THAT DREAMS ARE MADE OF
Inventors provide the stuff that makes news, creates jobs, grows our economy, keeps America strong and makes publists like me happy and in business.

Does Your Public Relations Firm Do All This For You?
Here are some of the services you should expect from your PR firm.

You Think Editors Have Time To Read?
Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it.

5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

Developing A Successful Social Media Approach

Facebook hit the 500 million mark in July, 2010. If Facebook were a country, it would rank third, behind the Peopleâ€™s Republic of China and India and around 190 million ahead of the United States. Twitter, LinkedIn, and YouTube are growing at a steady pace. So, whereas itâ€™s clear that social media is a major force in the world of marketing and communications, it still can be a daunting task to figure out exactly how to effectively utilize these various sites. Itâ€™s often the case that a company spends more time working on a social media campaign than benefitting from it.

Youre Placing A Story Where
Press coverage, whether large or small, can all be used to help build a powerful and effective media campaign.

Yes You Do Need more Media Training
Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself.

Effectively Marketing Medicine

Those involved in the fields of health and medicine, perhaps more than any other professionals, can benefit from a targeted, strategic public relations campaign. The trust and validation factors are never so important than when people are searching for a physician, medical center or hospital. Most people first learn about a new medical breakthrough, treatment or modality via the media and when the public sees a physician being interviewed on TV or in a magazine or newspaper, that physician gains immediate credibility.

PR: Healthcare’s #1 Educational Marketing Tool
An effective public relations campaign is essential not only because it effectively reaches the public and helps build a practice, but also because it is medicine’s most powerful educational tool.

4 Sure Fire Ways to Develop A Dynamite Media Pitch
When developing stories to pitch to the media, remember to focus on their needs. It’s tempting to focus on stories that talk about how great your product or service is, but that’s generally not going to interest the media. Your job is to come up with story angles that excite and interest the media. Below are some quick points to consider when developing your media pitches:

Birnbach Communications' Top Predictions for 2011, Part I
Birnbach Communications has been issuing annual predictions covering media and technology, going back a decade.

Getting started with PR

Probably the hardest part about getting started with PR is planning it. The marketing and public relations plans seem so weighty. And trust me they can take forever to write. So here is a simple five-step process for 2008. It shouldn’t take you more than an hour to prepare a quick plan based on these primary PR activities. And maybe a couple hours a month to execute. I’ve included a couple of articles with more detail on how to pitch the different media channels for you also.

Smart Women and the 4 Basic Marketing Solutions
This article is about how you can relate the 4 basic food groups to your marketing as there are 4 basic marketing solutions in your business. The key is to choose the portions that work well for your business depending on which growth stage it’s in.

4 Secrets to Developing the Perfect PR Pitch

You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and creativity. I covered some ways to develop a dynamite PR pitch in a previous article, take some time to review those but also keep the following tips in mind.

It's Better to Be Different than It Is to Be Better
To build your brand, drop the excessive professionalism and simply be yourself, "focus on creating differences and distinctions between you and everyone else, you don't have to focus on boasting or showing that you're better."

Going Viral
Everybody knows the phrase “going viral” but what does it really mean and how do you get your video to go viral? The key is to understand what the phrase really means.

How to Use the (New & Old) Media to Build Your Business and Land More Clients
Internet marketing and social media are important, but those avenues do not offer the validation and legitimacy of appearing in the traditional media. You need a comprehensive, inclusive marketing strategy that includes the new and the old media in order to build your business, land more customers and make more money.

The YouTube Star Making Machine

More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc. The Justin Bieber story signaled a new phenomenon – a combination of digital/viral social media and a crossover of digital/ analog/ print phenomenon.

John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena

It’s pretty amazing what a video on YouTube can do. For example when a video of John Jacobson’s educational choreography “Planet Rock” was posted on YouTube, and renamed “Double Dream Hands” (DDH), no one could have foreseen the phenomena that would ensue. In a short three-month period, the video garnered over 2.39 million hits on YouTube, and spanned countless remakes, one of them set to a Bollywood song. The video has now spawned an industry - including appearances in the national media, a phone app, a book, and a DVD.

6 Dirty Little Secrets About Building A Successful Small Business
Are you continuously finding ways to delight customers, eliminate unnecessary costs and improve your products and services? If so, your business is probably gaining strength. If not, you are not standing still, you are definitely going backwards.

A Foolproof Way To Evaluate Marketing Advice
From time to time we have all been disappointed in by someone selling marketing advice and services, who it turns out has no business doing so. Mostly you only find out once you have engaged them and spent the money.

How to Communicate with Traditional Media Effectively

The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover, especially when it is a specific topic in which they interview an expert in that field to bring more credibility to the story. For example, if the media is discussing a top athlete’s recent injury and they need a doctor or pain specialist to comment on this, you could be that doctor.

Cracking the Social Media Puzzle….What Else You Need to Sharpen Your Teeth
Accounts of applicability of social media in bringing customers closer to businesses have become cliche over the time. This feverish pitch about the application of social media in marketing has reached to an extent where the marketing pundits have started calling it Marketing 2.0.

Press Release: Time Tested Method for Being Recognized
Event Announcements, Building your Brand or Reputation, Getting Recognized, or Just A Getting Promoted at Work? The Press Release is a time tested method for getting your message out.

Write, right – is good grammar so important these days?
A staple requirement of any PR professional is strong writing skills and excellent grammar – but as the lines between traditional media and social media blur, are we both as an industry and nation becoming sloppy with our use of language?

Social Media Sales Secrets
There is no magic bullet when it comes to social media, there is just you. It can happen for you, but my guess is you won’t be willing to do what it takes to make it so.

Nailing A TV Interview

Print interviews are usually the easiest in terms of how you look and carry yourself. Those interviews are generally done over the phone. You could be in bed in your pajamas for all the interviewer knows. The same is often the case with radio. If you’re calling into the show, the interviewer has no idea what you look like, what you’re wearing, and if you’re in your living room or by the pool. Another upside of those types of interviews is that you can write out cheat sheets that you can refer to. But TV is a whole different animal. The following is your TV media appearance drill.

Preparing for A Media Interview

Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. If you’re going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it’s a TV, print, or radio interview, don’t assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before.

Media & Medicine: Developing a Medical Practice Utilizing PR

If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. Press coverage reaches their target market, drives patients their way and gives them validation and credibility. A physician who is featured in the New York Times or USA Today or on CNN will generally be viewed as an expert, as a leader in his or her field who can be trusted.

PR 2.0: Succeeding in the New Media World

When it comes to distribution and media outlets, PR has changed dramatically. Yet the basics of PR, which include defining your objectives, defining your stories, learning how to present your stories, defining your target market(s), and creating a media contact list that reaches your target market(s), remain the same. Still, while the core basics remain the same, it’s true that just about everything else has changed.

Why You Absolutely Do Need PR To Succeed

Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. If you’re going to spend time, money, blood, sweat and tears launching your service or your product, it makes no sense not to do everything you can to effectively market your company and reach your target market. If you’re running a small business, you don’t have the marketing arm of an Apple, or IBM or GM to do your promotional work for you. You’re either trying to handle your marketing in house, or you’ve brought on a PR firm or media relations consultant to handle your marketing for you. However you’re approaching it, you need to be truly media savvy to be effective and reach your customers, prospects and clients.

The PR How-to Bible

Synopsis: It’s said that you can’t find the right answers until you ask the right questions. So with that in mind if you are thinking of hiring a public relations firm or of launching a media relations campaign for yourself, the following is a list of how to points to ask yourself before moving forward. Done correctly a PR campaign can establish your brand and build your business and establish you as an expert in your field. It’s the most powerful marketing tool out there, so give it a shot, but first do your homework and review the checklist.

Successfully handling crisis communications
When it comes to crisis communications, I’ve handled media enquiries covering pretty much everything including faulty car parts, congestion charging and noisy neighbours, so I’ve learnt a trick or two about resolving the situation and keeping the media disruption to a minimum.

Talk Shows Rule Daytime TV – Now Learn how To Book Yourself

Recently ABC announced that is was canceling its long-running soap operas All My Children and One Life to Live and replacing them with two new one-hour daytime talk shows, The Revolution and The Chew. These two shows are just some of the more current offerings to an already crowded daytime lineup which will also include such newcomers as Anderson Cooper, Katie Couric, Rosie O’Donnell and Fran Dresher. Add them to such returning old guards such as Dr. Phil, Ellen The Dr. Oz Show, The Gayle King Show, The Talk, The View, Rachel Ray and Martha Stewart and you have a pretty full day of talk. So, if you’re an expert in your field, or someone who has written a book or have a service or product that fits one of the shows’ target markets; get ready to start pitching.

Pitching Lessons

To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

To Phone or not to Phone (pitch) The Media

You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

Jumping on the bandwagon – how being reactive can help profile your business (part two)
Last week, I outlined how valuable a resource a newspaper or trade magazine can be for businesses, as piggybacking onto articles and announcements of interest is a great way of securing press coverage and positioning a company or individual as an expert commentator.

How to Maximize Local PR

Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.

The Holiday Season: A Marketing Opportunity & A PR Necessity

The holiday season offers a unique marketing opportunity; one that you can’t afford to miss. Even during rough times, people and businesses spend money during the holidays. The forth quarter offers you a unique opportunity to get the word out about your business, service or product. The holiday season is also a period when the media is looking to run articles and segments on gift giving stories. Consumers spent $407 million on Thanksgiving Day 2010, a 28% increase compared to Thanksgiving Day in 2009, according to ComScore, - and that was just Thanksgiving!

How Important Is Traditional PR In The Age Of Social Media?

Although we’re in the age of blogging and social media, being featured in the traditional media (TV, print and radio) is still tremendously important. In many ways it’s even more important than it was a decade ago. The recognition factor that traditional media offers is immense. Most consumers will be able to recognize and identify popular newspapers, magazines or TV station much more readily than then will the most popular blogs. The traditional media have built credible brands that carry weight, influence and credibility.

Why You Should Launch Next Year’s PR Campaign this November

You want the fourth quarter to end on a strong note, which is why it’s so important to launch a media relations campaign for the holidays, but even if your end of year plans are set and you’re looking to launch in a big way for the upcoming year, you need to start your PR and marketing no later than November. If by launching an effective public relations campaign you can illustrate how your business has positively affected the life of others, people who see read or hear your story will want to know if you can do the same for them. And your phone will start ringing.

Creating The Perfect Holiday PR Pitch: Tapping Into The Billion $ Spending Season

The holiday season represents a huge opportunity when in comes to selling your product or service. According to the National Retail Federation, “in 2010, holiday sales increased 5.2% to $452.9 billion. And that’s just retail. Just about any business or service can utilize the holidays to boost sales. We generally think of the season boosting sales of clothing, jewelry or electronics, which it does, but those are just the obvious ones. If you’re in the FBI or CIA, you might have some trouble developing a holiday pitch, but generally there is going to be a way that you can pitch your business, product or service during the holiday season.

Promoting Your Movie via the Media
You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it.

Why PR is a smart bet in any start-up budget
Attention entrepreneurs: if you only have room for one item in your marketing plan, don’t just think about inserting a public relations strategy. Do it!

Biggest Mistakes When Pitching a Story
Pitching stories to the media is a skill that takes practice. Most PR courses don't teach pitching skills. It takes an understanding of the media, knowledge of the industry category your product or services is in, and some common sense. Here are the biggest mistakes PR people make when trying to get media coverage for their company or product.

LinkedIn Marketing for B2C Companies - The Audiences on LinkedIn That Will Double Your Sales Guaranteed
Create a strong LinkedIn profile using these tips and figure out who would be your best referral sources and media types and start making connections that can double your sales guaranteed.

Branding Your Company Using PR
PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. Branding is about communicating on a basic human level, which is what PR is all about.

Dick Clark’s Business Lesson
Memorable account of Dick Clark as a business mentor.

Publicity and Promotion
Before you set out to plan a media relations campaign, you need to know what media your target audiences are interested in and reading.

Public Relations Prescription for Healthy Media Relations from the PR Doctor
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a thorough “check-up” of your media relations skills and is writing a prescription to help you achieve healthy and successful media relations.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game. So if you’re stuck focusing strictly on the media home runs, rethink your strategy. Don’t limit your pitches to the national media outlets; there’s a huge media world out there. Broaden your approach. Broaden the media bull’s-eye you’re targeting.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:

The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.

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