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meerman Tagged Articles
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10 Tips to Gain Credibility Online
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| Below, are some key points that may give you a fresh perspective on how to enhance your credibility online. |
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The New Marketing
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| Before the web, companies had to either buy advertising or convince journalists to write about their products or services (many organizations still use this approach). One component of New Marketing focuses on brand journalism - the idea that creating great content will help your small business publish it's way to brand awareness. |
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Using FREE to Build Your Small Business Brand
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| I ended a recent article with the suggestion that all of your website content should be offered for free. I thought it would be a good idea to follow that statement up with some ideas and rationale on why free content helps create awareness and build brand equity. |
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Get Tuned In by Leaving the Office
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| I just started reading an advance copy of "Tuned In", a new book by David Meerman Scott, Craig Stull and Phil Myers that is due to hit stores in July. Tuned In offers up an in-depth six step process that helps businesses understand and connect with markets in order to provide products and services that customers really want.
The first step in the process flushes out a point that I feel is very important to small business owners and managers: "The critical first step to becoming tuned in is to understand, in great detail, what existing market problems your organization could solve. The only way to accomplish this is to get out of your office." |
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Other meerman Related Articles
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Get Tuned In by Leaving the Office
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| I just started reading an advance copy of "Tuned In", a new book by David Meerman Scott, Craig Stull and Phil Myers that is due to hit stores in July. Tuned In offers up an in-depth six step process that helps businesses understand and connect with markets in order to provide products and services that customers really want.
The first step in the process flushes out a point that I feel is very important to small business owners and managers: "The critical first step to becoming tuned in is to understand, in great detail, what existing market problems your organization could solve. The only way to accomplish this is to get out of your office." |
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David Meerman Scott talks about thought leadership
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| David Meerman Scott, is one of the pre-eminent thought leaders on PR and marketing. For those who are in the marketing or PR industry I can highly recommend his book "The New Rules of PR and Marketing". I asked him five questions about his views on thought leadership and its role in building a brand |
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The Problem with Kids: How Your Products and Services are Truly Perceived
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| The author shares a remarkable insight on how B2B companies market today. Their products and services are like their children. They may love them, but no one else does.
As David Meerman Scott says "No one cares about your product and services except you." |
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Gobbledy-gook example – How NOT to do B2B lead generation
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| “No one cares about your products and services except you” David Meerman Scott
Even today, companies fail this lesson. This company is a textbook case on how NOT to generate sales leads. |
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Thought Jacking your way to thought leadership
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| Thought Jacking is a new term, an invented term by the author of this post. It is a term that has been poached, in a way, from David Meerman Scott's title for his new online book, Newsjacking: How to inject your ideas into a breaking news story and generate tons of coverage.
Read on to see what it means and how you can benefit for your business and your thought leadership profile. |
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