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Following the Leader Who Follows the Leaders
It started out -- as most things do in the PC/CE/communications industry -- as a "little" idea...an application store on a corner of the virtual cloud world. Suddenly you can't make your way around the web without bumping into another one. No one at Apple will say but people speculate the company has racked up $45 million with their virtual store front. Now new smartphones are coming out, every app store offers something.

When the Fed Bails Out the BIG 3...Who Bails Out the Dealers?
The Senate and House got a jolt this week while debating whether to bail out the Big 3 when it was learned that we shed over 500,000 jobs in November. The possibility of additional job losses from the domestic auto industry became the main reason for rushing to approve a bail out. Weʼll call it “Job 1”, coining a phrase from Ford. During the wonder years of post 911 rebates, 0% financing, and high margin sales of pick-ups and large SUVʼs the domestic manufacturers started adding new dealership locations like drunken sailors, diluting the value of the existing locations, lowering their sales, raising their marketing expenses for a share of voice in the over crowded print and electronic media, while forcing additional inventory on all of the locations.

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Lesson #3: Put Yourself in Your Customers’ Shoes
Hindsight is 20/20. Looking back on the success – or lack thereof – of his first Subway store, DeLuca acknowledges that his biggest mistake was its “crummy location. In February, the store was doing so bad that we were thinking of closing up.” But together with his partner, Buck, the pair decided to try something even more eccentric: they decided to open up a second store. “We talked ourselves into building the second store,” says DeLuca.

Productivity
I worked in a grocery store as a youngster. The Depression was on, inventories were limited and merchants frequently ran out of stock items. As a result, the merchants would borrow from each other until their next shipment came in. I was the "runner" for our store and Charlie Scott was the "runner" for the store across the street.

Super Guru Mega Launches Are They All Just Scams
This morning sees the launch of another high-priced mega launch by another Internet Marketing Guru. As usual, one of my list members wrote me asking if they should purchase the product. Since these Guru mega launches occur like clockwork sometimes two and three times a week, I get this question a lot, and this is my answer.
Store Layout
A Customer’s buying decisions primarily depends on Store’s Layout or Ambience and how well the products are placed. Other aspects like price, brand, etc. comes at a second stage. Maximum of the time, store itself serves as a products. The design of the store is traditionally made in an ambience that attracts targeted customers.
How to Be a Rockstar Leader
When you hear the word “rockstar,” what comes to mind? Does it conjure up visions of a stage performance where adoring fans groove to the pounding vibe of a mega-celebrity with massive adoration? Does it evoke images of limousines, red carpet struts, and mega-attention? Perhaps it makes you think of an indulgent lifestyle where someone “gets” everything in lavish doses because of their huge persona, swelling fan base and their ability to command an army of servants to grant their every wish? Maybe an image of Mick Jagger, Bono, or even Hannah Montana? What about in a corporate setting? Have you ever heard of an executive on a rocket ride to the top in the organizational structure being referred to as a rockstar? If you have, does the image make you think of what that person gives, or what he or she gets?

Following the Leader Who Follows the Leaders
It started out -- as most things do in the PC/CE/communications industry -- as a "little" idea...an application store on a corner of the virtual cloud world. Suddenly you can't make your way around the web without bumping into another one. No one at Apple will say but people speculate the company has racked up $45 million with their virtual store front. Now new smartphones are coming out, every app store offers something.

How to Start an Online Store 1-2-3
If you are just starting out as an entrepreneur, an online store can be a great place to start. You can launch an online store for very little cost, and virtually no experience is required. However, there is a downside to online stores. To find out how you can avoid this common pitfall which ruins many online store owners, read on.
How Can an eBay Store Increase Your eBay Profits?
If you want to make money selling on eBay, you can help increase your profits by setting up an eBay store. The easy-to-build store format lets you customize your eBay store design so that you can create a recognizable brand and attract more repeat buyers - without spending a lot of advertising dollars.
Organization Structure Limits or Liberates High Performance
The CEO of a national retailer was very frustrated. His face grew noticeably redder as he told me how he had set up each store as a profit center and was attempting to hold store managers and their regional managers accountable for profitability. But when a store under performed the store manager would show that head office buyers were forcing them into stocking the wrong merchandise for their particular mix of customers. Or they would claim that the marketers hadn't put together the right campaign for their local market.

VISUAL MERCHANDISING CHALLENGES IN SPECIALITY STORES
This article was written for a retail magazine in India: Huge corporations or “Mom & Pops” can own specialty stores, but two things they have in common are their customer service and their focus on a limited product line. Unlike a hypermarket, a specialty store is small, edited and generally clear about who makes up their customer base. The Visual Merchandising staff is the eyes and ears of a specialty store. Their role is to make sure the image of the store stays on target, on brand and current. Along with the pluses and pleasures of working in a smaller store, some challenges exist for the management and visual merchandisers that vary depending upon whether the specialty store is owned by a corporation or a family.

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