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Guerrilla Style
Because we're smack dab in the middle of The Information Age and because time is so darned important, guerrillas do not waste the time of the prospects and customers with gimmicks and pizzazz. Instead, they reward that time with beneficial information and solid content. The substance of their marketing is so lush, yet concise, that substance is their style.

Ready to Grow Again?
As I have predicted in a number of my previous articles, prosperity is right around the corner, and for some of you it may already be here. I have been preaching that business needed to prepare themselves for the rebound and if you haven’t it isn’t too late. The bad news came with a big sucking sound. Like the aftermath of a devastating tornado many of you have poked your head out from the rubble only to find yourself alive and somewhat well.

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Anti-Hubris Pixie Dust
We have all run into a narcissist leader somewhere along the way. This “Bull in a china shop” leader goes around all day creating damage – often with no congnition of it. There are two issues here. If you are a leader, how can you tell the extent to which your hubris is taking you in a direction at cross purposes to your intent? If you work in an environment where there is one or more narcissistic leaders, how can you improve conditions for yourself and your co-workers? These questions are so common that most people deal with some form of the dilemma every single day at work, yet despite years of effort and suffering, no relief is in sight. I believe there is a shaping process that can actually serve as a tranquilizer in the melee, but the application must be done with great skill to be effective.

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