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Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

Other memorable marketing Related Articles

Put First things First Brand Before Role
The intention of any efforts in Personal Branding is to set oneself apart from the crowd by creating a memorable impression of the unique characteristics you possess. This impression is perhaps the most powerful marketing tool you can create for yourself both personally and professionally. By clearly identifying and communicating what makes you different from the masses, you become memorable and attractive to those who seek what you have to offer.
10 Inexpensive Ways to Market Your Business and or Yourself
Marketing does not have to be expensive to be effective. A business owners just want to be memorable so that the potential customer or referrer will remember them when they or someone they know has a need for the product or service the business owner offers. Here are 10 ways to market that are relatively cost free.

Continuity: Creating Your Greatest Image
The strategy and process of coordinating all the elements of a marketing message to achieve a consistent, memorable, overall look and feel for a company, service, or product.

Being Unique is a Good Thing... Isn\'t It?
Entrepreneurs are frequently advised to "be unique" in their marketing. The basic idea is to stand out in a crowded marketplace. There's no question that an element of uniqueness in marketing can make your business more memorable, competitive, and special to the target audience.
Branding Research
Coca-Cola did not become the powerful brand that it is today just because. From Coca-Cola to McDonald’s to Nike, all of the companies with some of the most powerful and memorable brands in global history became so memorable precisely because they engaged in a careful and well-planned out strategy of branding research. If you want your company to become a recognizable brand, you can’t just sit back and let it happen. You need to get out there and make it happen.

Improve Sales Effectiveness at the Salesperson's Hall of Fame
Why don't we have a Hall of Fame for Salespeople? Why don't we have a better historical record of the developments made in selling? Why don't we have a more effective marketing machine to promote the profession of sales to those who might enter the field? Why can't we have a movie or a short that represents salespeople in a memorable, positive and honorable way? This article explores 10 things we can do about this.
The Sum of the Whole: Part I
Did you know that your marketing materials talk about you behind your back? In the business world our reputations mean the world to us and part of that is how we are perceived by the outside world. What does your visual identity (logo, stationery, collateral etc.) say about you and your business? Learn insider tips on how to tap into the power of marketing and graphic design to create more professional collateral materials to represent your business properly and to help your business be more memorable.
Why Competitive Research is the Backbone of Any Successful Marketing Campaign
Businesses, particularly small ones, tend to get caught up in all of their own day-to-day affairs and operations. In the case of marketing, a business owner may be struggling to put together that winning campaign – trying to focus on being clever and memorable. But only looking at your own business is half the marketing battle. You need to be taking clear notes on your competition. That doesn't mean plagiarizing their campaigns, of course. It means taking the time to do some competitive research. Why? Because competitive research shows you how to position your company in the minds of your market.
Personal Branding Tips
A great deal of time and energy are expended to create memorable brands that add value to company marketing strategies and (in the case of public companies) pique the interest of the investment community. While company brand equity is certainly important, the significance of personal branding should not be overlooked as a key to success.
Are You Memorable? 3 Simple Steps Help You Make Sure
What makes some people memorable? Do we need to be memorable? In a market that is overcrowded, we need to make an impact, we need to be memorable.
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