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A Mental Model For VC Investments
A reader asked me the other day if – in the words of Charlie Munger – I have a “mental model” for investing in early stage companies. I do, but I’d rather give examples of the two best approaches I’ve heard of from other people.

Combining SEO and Usability for Holistic Search Marketing
Some things just work better together, SEO and (user centered design) otherwise known as UX or usability are two of them. It is only a matter of time before search engine optimization evolves to encompass usability standards and practices for on page optimization to engage the target audience and increase user engagement and retention.

Should You Target Competitive Keywords, The Long-Tail or Both?
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?

Beliefs, Feelings, Emotions: Leaders They Must Be Understood By Leaders
One of the characteristics needed in the new complex work environment is having the wisdom and broad perspective to see the big picture. By seeing the interrelationships of beliefs,feelings and emotions, rather than linear cause-effect chains and by seeing the overall processes required to accomplish the end rather than snap shots in a vacuum, most people will have a stronger and more valid belief in what he or she is doing. They will feel more connected and be better prepared to emotionally support the organizational effort.

5 Secrets of Turning Failure Into Success
Five keys that impact your level of success and the good news is... they don't involve avoiding failure!

Other mental model Related Articles

A Mental Model For VC Investments
A reader asked me the other day if – in the words of Charlie Munger – I have a “mental model” for investing in early stage companies. I do, but I’d rather give examples of the two best approaches I’ve heard of from other people.

Origins of NLP
Back in the 70's NLP started as a meta-model, or a model for making and changing other models. The NLP meta-model focuses on verbal models, and how language both shapes and reflects human thought. The two explained their meta model in The Structure of Magic. They first used the meta-model to find how highly successful therapists like Milton Erickson and Virginia Satir managed to help so many people. They wanted to know: What language and behavioral patterns did these therapists have? In Erickson's case, how did he consistently produce deep hypnotic trances? What happened in the client's mind as they changed?

Should You Target Competitive Keywords, The Long-Tail or Both?
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?

Create a Vivid Mental Image of Your Success
Successful people define what success means to them. Then they develop a compelling and clear mental image of their success. They use this mental image to help keep their dreams alive and to keep moving forward to what they want in their lives and careers. Creating a vivid mental image of your success is not day dreaming. It's real work -- it's the work of designing your future, so you can take the steps necessary to create it.

Internet Business Model
Compared to the traditional business model, the internet business model is in many ways more powerful and absolutely more accessible to anyone. Entrepreneurs from all walks of life are successfully implementing this business model.

Happy Employees = productive employess
As the owner of a small business, you may wonder what your employees' emotional or mental health has to do with you. Well, not only does an employee's mental frame of mind impact directly on his or her ability to perform, but also on your organisational productivity and profitability.

Ten Things You Can Do To Quickly and Deeply Understand People
To really understand and evaluate people quickly, skilfully and elegantly means using structured questions and collating the answers in a mental model that gives you a rich picture to examine and review. Understanding different types of questions and using specific listening techniques can help you dramatically improve your questioning and listening in performance appraisals, selling and recruitment interviews.

5 Mental Attitudes of Winners
If you are serious about changing your career and your life, then get in the practice of working on your mental attitude first. Adopt these 5 mental attitudes of winners to powerfully change your ways of thinking and to permanently change your results.

Personal Impact and Influence – The Conversation Control Map
Conversations are how things get done in organisations. These conversations might be meetings, email interactions, telephone conferences or chance corridor or water cooler discussions. What they have in common is their purpose. Business conversations are there to solve a problem or make a decision. A mental model or map helps people notice where a conversation is and provides pointers to what to do next to move it to a more useful place.

What Is Counselling, What Is Psychotherapy?
What is counselling, what is the difference between a counsellor and a psychotherapist. Life events can take their toll and can affect our mental well being, our health and all aspects of our lives. One in four people experience mental ill health at some point in their lives. Mental illness can affect people of all ages and walks of life as it can be triggered by physical, social, enviromental/genetic factors.

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